High-traffic websites are only successful if visitors are actively engaged. Visitors who fail to take action aren’t helping the site achieve its goal. Whether the site’s objective is to sell a physical product, sell a service, generate e-mail signups, produce leads, etc., it needs engaged visitors to succeed. But how exactly do you measure visitor...
HTML5 is the latest version of the hyper text markup language (HTML) that’s used to build websites. While it preserves many of the elements found in previous versions, HTML5 brings a slew of new features and additions to the table. Let’s take a look at some of the top benefits of this latest version and...
Getty Images, one of the world’s largest and most prominent stock photo websites, is now offering a large portion of their image collection for free. While some of their images remain paid, the Seattle-based agency is offering roughly 35 million images free for non-commercial purposes. If you’re looking for images to use on your website...
Last week, we talked about the importance of online reputation management and how business owners can monitor what’s being said about them. By monitoring what past customers and clients say, business owners can make the necessary changes to improve their areas of weakness. Now, we’re going to expand on this topic by revealing some of...
Business owners can only turn a blind eye to their online reputation for so long. Eventually, they must step in to monitor and optimize their reputation; otherwise, they leave themselves vulnerable to phony negative reviews, domain squatting, copyright infringement, negative SEO attacks by competitors, and a slew of other problems. Reputation is basically the collective...
A website’s design can either help or hurt its objective depending on how it’s done. According to a recent survey performed by the web hosting company 1&1, 58% of respondents said they would avoid brands on websites with a faulty or low-quality design. This means websites suffering from critical design flaws lose over half of...
There’s a growing trend towards the use of online videos to market products and services. We live in an age where smartphones and tablets have blazing-fast internet speeds, so it only makes sense for consumers to watch a video as opposed to reading sales copy. It’s a faster, more convenient, and let’s face it: videos...
It’s no secret that backlinks play a direct role in a website’s search engine rankings. Even with all of the Panda, Penguin and Hummingbird updates Google’s made to their algorithm, backlinks remain a fundamental metric in determining how, and where, a website should rank. But how exactly do you encourage other webmasters to link back...
Running a successful content marketing campaign for your business isn’t as easy as publishing a dozen or so articles to various sites and directories. Sure, this may gain you some initial exposure, but the benefits will be minimal at best. And depending on the approach you take with content marketing, it could have a negative...
If you run a website or blog, you’ll eventually have to address the topic of duplicate content. It’s no secret that Google and other search engines place a great deal of value on unique, original content. Websites with unique content tend to rank higher; it’s just than simple. To understand the real effect of duplicate...
