Do you have a strategy in place to market your business on mobile devices? In the past, business owners could skip this medium by focusing strictly on traditional online marketing efforts. With all of the recent momentum and gains seen in the mobile landscape, however, this is no longer a medium that business owners can...
News flash: Google now uses Secure Sockets Layer (SSL) technology to encrypt user searches. Okay, this isn’t exactly a new practice by the search engine giant, but it’s becoming more widespread by affecting 100% of all organic searches made through Google. So, what impact does this have on webmasters? Google’s Early Search Encryption In October...
To say there’s a lot of bad information on search engine optimization floating around out there would be the understatement of the year. Due to the nature of Google’s ranking algorithm, they remain relatively quiet on which factors they use to rank webpages. As a result, webmasters are left to speculate and perform their own...
Web traffic from search engines is typically broken down into one of two different categories: organic and paid. While both of these mediums offer an effective way for webmasters to funnel traffic to their site, there are some major differences between them that shouldn’t go unnoticed. If you’re thinking about launching a marketing campaign, you...
With over 100 million websites using this platform, WordPress is the world’s most popular content management system (CMS). It offers the unique combination of simplicity and full customization. Users with little-to-no previous web design experience can have a fully functional website up and running in a matter of minutes. And while most people use it...
If you aren’t optimizing each and every image on your website, you’re leaving TONS of untapped traffic on the table. Google, Yahoo and Bing have their own image search engines that ranks pictures on the internet for specific keywords and phrases. When an image from your website shows up for a high-traffic keyword, you’ll reap...
Allowing your website to suffer from an exceedingly high load time hurts your traffic, conversions and possibly even search engine rankings. Most people browsing around on the internet aren’t willing to wait five seconds or longer for a webpage to load; they want to access it immediately, without staring at their browsers ‘now loading’ icon....
You’ve probably heard of the saying keep it simple stupid (or KISS for short). While the term was originally coined by military aviation engineer Kelly Johnson over half a decade ago (long before the internet), it’s an excellent way to approach building new websites. Far too many people over-complicate the process with formulas or fancy...
Have you ever searched for a specific product or service and end up on a site that you don’t fully trust? Sure you have – we all have. Whether you found it through a search engine listing, banner advertisement, or even heard about it from a friend, there are millions of websites out there suffering...
Bounce rate is a critical measurement that many webmasters seem to overlook. When you’re constantly monitoring and analyzing your site’s search engine rankings for target keywords along with actual traffic and conversions, it’s easy to forget about something as simple as the bounce rate. However, a high bounce rate can negatively impact a website in...
