Oftentimes, succeeding in your particular business or specialty or niche, sometimes it can just boil down to knowing something that someone else, in this case, your competition, does not know. So what we’re going to do today is just explore for about five minutes some different ways to look at how you are obtaining...
Let’s Call Them Behave-Alike Campaigns Instead Real-time behavior beats demographic targeting almost every time and will add significantly to your bottom line fast. Based on the way we’ve seen the Facebook and Google Look-alike algorithm work, Look-alike Audiences really should be called Behave-alike Audiences because behavior and time have become the dominant factors in determining who’s in the market...
