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In today’s competitive landscape, understanding your audience is more critical than ever. Visitor identity technology plays a pivotal role in shaping modern business strategies. By leveraging this innovative tool, companies can create personalized customer experiences that drive loyalty and growth. According to Forbes, 72% of businesses report improved customer retention through identity-driven personalization. This technology...

The digital landscape has shifted dramatically with recent privacy updates. These changes have created new challenges for advertisers and businesses relying on tracking to reach their audiences. Apple’s App Tracking Transparency (ATT) now requires apps to seek explicit permission from users before collecting data across platforms. Meta reported a 40% drop in Facebook ad impressions...