The world of marketing is evolving rapidly. Traditional methods are no longer enough to keep up with the demands of today’s customers. With ecommerce sales projected to exceed $300 billion in Q3 2024, businesses need smarter strategies to retain their audience. This is where identity-based marketing comes in. By leveraging AI and data, brands can...
In today’s competitive market, a strong brand is more than just a logo or color scheme. It’s the foundation of how customers perceive your business. Companies with well-defined identities see a 25% boost in performance, according to Harvard Business Review. This isn’t just for large corporations—small businesses benefit equally. Take Netflix, for example. Their bold...
