In today’s marketing landscape, leveraging first-party data is no longer optional—it’s essential. With 87% of enterprises relying on it as their primary information source, the shift toward ethical and effective data practices is clear. As Tyler Kollenborn, VP of Data at Ignite Visibility, emphasizes, “The quality of your data directly impacts your campaign success.” Google’s...
In today’s digital landscape, businesses are increasingly turning to first-party data to drive their strategies. This type of information, collected directly from your customers, offers unparalleled insights into their behaviors and preferences. It’s a game-changer for companies aiming to stay competitive. Studies show that businesses utilizing this approach see significant benefits. For example, companies that...
