SMART MARKETERLatest Posts

Actionable insights and proven strategies, helping businesses improve marketing performance, enhance customer targeting, and drive results with data-driven techniques.
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Did you know that 96% of visitors leave without sharing contact details? This means most of your audience remains unknown, making it challenging to connect effectively. Traditional lead capture methods often fall short, leaving valuable opportunities untapped. Modern tools like Lob’s Visitor ID change the game. This innovative solution bypasses traditional forms, providing real names...

In today’s fast-paced digital world, businesses face a significant challenge: cutting through the noise. The average person receives 80-200 notifications daily, making it harder than ever to capture attention. This raises a critical question: how can companies effectively reconnect with their audience? Three dominant methods stand out in the marketing landscape. Each offers unique advantages,...

In today’s competitive B2B landscape, losing potential customers is a common challenge. Many website visitors leave without completing a purchase, leaving businesses with missed opportunities. This issue is particularly prevalent in industries where trust and expertise are critical. Identity data has emerged as a powerful tool to address this problem. By leveraging this information, companies...