In today’s digital landscape, understanding your audience is more critical than ever. Many website visitors remain anonymous, making it challenging to deliver personalized experiences. This is where identity resolution comes into play. It connects anonymous digital signals, like cookies and device IDs, to known individuals, enabling businesses to craft tailored messaging. With 98% of user...
In today’s digital landscape, a staggering number of visitors remain anonymous. This creates a significant gap for businesses aiming to connect with potential customers. Without proper tools, high-intent users often slip through the cracks, leading to missed opportunities. Anonymous browsing and expired cookies further complicate the issue. These challenges are especially prevalent in industries like...
