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Actionable insights and proven strategies, helping businesses improve marketing performance, enhance customer targeting, and drive results with data-driven techniques.
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The marketing landscape is evolving. Today, identity resolution is reshaping how businesses connect with their customers. Instead of relying on third-party platforms, marketers are now focusing on building direct relationships through owned data. Industry reports show that 30-50% of anonymous visitors can now be identified. This shift allows businesses to create more personalized and effective...