SMART MARKETERLatest Posts

Actionable insights and proven strategies, helping businesses improve marketing performance, enhance customer targeting, and drive results with data-driven techniques.
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Did you know that 96% of visitors leave without sharing contact details? This means most of your audience remains unknown, making it challenging to connect effectively. Traditional lead capture methods often fall short, leaving valuable opportunities untapped. Modern tools like Lob’s Visitor ID change the game. This innovative solution bypasses traditional forms, providing real names...

Many advertisers face challenges with rising costs in PPC campaigns. Recent studies, including Optmyzr’s analysis of 2,637 accounts, reveal significant inefficiencies. For example, $1.3 billion is wasted annually due to common platform oversights. We’ve developed a proven methodology to maintain conversion volume while keeping costs in check. Our approach combines platform expertise with third-party tools,...

Many businesses face a common challenge: untargeted campaigns that fail to deliver results. This often leads to significant losses in revenue and resources. Audience targeting is the key to turning this around. By leveraging identity data, companies can reclaim lost opportunities. This approach ensures that your marketing efforts are focused on the right people. It’s...

In today’s digital landscape, many businesses face a common challenge: high traffic but low conversions. Despite attracting numerous website visitors, turning them into customers remains a struggle. This paradox highlights the need for smarter strategies to engage and guide visitors effectively. Research shows that even a one-second delay in website loading time can lead to...