In today’s digital landscape, understanding your audience is more critical than ever. With 88% of marketers prioritizing first-party data, the shift toward personalized strategies is undeniable. As third-party cookies phase out by 2024, businesses must adapt to stay ahead. Identity resolution plays a pivotal role in unifying customer data across multiple channels. It connects anonymous...
Many advertisers face challenges with rising costs in PPC campaigns. Recent studies, including Optmyzr’s analysis of 2,637 accounts, reveal significant inefficiencies. For example, $1.3 billion is wasted annually due to common platform oversights. We’ve developed a proven methodology to maintain conversion volume while keeping costs in check. Our approach combines platform expertise with third-party tools,...
