SUCCESS STORIESSteady Hand Painting
Smart Marketer helped Steady Hand Painting grow through targeted high-intent audiences, identity resolution, and strategies, leading to a $900,000 revenue boost within 12 months. This success resulted in them being selected to be a part of an HGTV show, followed by their acquisition by a national company.
Steady Hand Painting
Project Overview
Steady Hand Painting needed to quickly establish itself as the leader in a rapidly growing, highly localized market. With the help of Smart Marketer’s services, the company received a new identity, an optimized web presence, and a targeted marketing campaign that attracted high-quality prospects. By using identity resolution and behavioral targeting, Smart Marketer helped the business efficiently reach its ideal audience, leading to higher conversion rates and ultimately making Steady Hand Painting an attractive acquisition target for a national brand.
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The Smart Marketer Solution
Steady Hand Painting faced fierce competition from larger, nationwide companies and smaller, under-qualified businesses. Smart Marketer’s approach combined targeted ad campaigns, advanced identity resolution technology, and audience segmentation to place Steady Hand Painting among the most sought-after local companies in the massive renovation of older, intown homes.
- Targeted PPC Campaigns: By running specifically targeted ads to high-intent prospect & tailored ads Smart Marketer quickly boosted Steady Hand Painting’s visibility and brought in highly qualified leads.
- Identity Resolution & Custom Audience Targeting: Using Smart Marketer’s identity resolution tools, Steady Hand Painting could track visitor behaviors, identify the most engaged prospects, and create custom audiences for more effective ad targeting. This allowed the company to direct resources toward the highest-value leads and refine messaging based on real-time data.
- Web Presence & Communication Tools: Audience integration with Integration with email management and live suppport tools allowed seamless communication with prospects, tracking which visitors were most engaged and increasing conversions.
"Beyond amazing. In fact, the overall ROI I made in my business is in the 18X range!
I could never have imagined it and I would recommend these guys to my own mother. They are that good."
Michael Haggerty
President
Results
Within a few months, Steady Hand Painting saw a $300,000 boost to their bottom line, with an additional $650,000 generated through behavioral targeting within the first year. Their ability to continuously refine targeting and manage paid ads led to a steady influx of high-quality prospects. As a result of this growth and success, Steady Hand Painting was recently acquired by a national brand, CertaPro Painters.
By leveraging Smart Marketer’s expertise in identity resolution, custom audiences, and targeting, Steady Hand Painting not only thrived in a competitive market but also positioned itself for acquisition by a national brand.
