WHAT WE CAN DOS&S Fire Pits
Smart Marketer helped S&S Fire Pits grow by optimizing their e-commerce strategy and using identity resolution and behavioral targeting for paid ads. This strategy resulted in a 267% sales increase, with continued annual growth and millions in sales.
S&S Fire Pits
Project Overview
S&S Fire Pits, a startup in the outdoor lifestyle market, aimed to provide premium, durable fire pits for discerning homeowners and outdoor enthusiasts. While their products were priced higher than mass-produced alternatives, the value proposition was clear: superior quality and lifetime durability. However, they needed to build an online presence that would attract their ideal customers and set them apart from larger competitors. They partnered with Smart Marketer to create an impactful strategy for growth.
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The Smart Marketer Solution
Smart Marketer implemented a comprehensive strategy to accelerate S&S Fire Pits’ growth:
- Product Feed Optimization: We optimized and integrated S&S Fire Pits’ product feed with several shopping platforms, maximizing their exposure across key retail channels.
- Identity Resolution & Custom Audiences: By leveraging Smart Marketer’s identity resolution technology, we tracked customer behavior to build precise custom audiences across multiple platforms. This enabled us to target the right customers who would be most interested in premium outdoor products, improving the relevance and effectiveness of paid ad campaigns.
- Behavioral Audiences & Paid Ads: We used behavioral audience tools to identify high-value prospects based on their online actions and interests. With this data, we crafted highly-targeted paid ad campaigns, optimizing ad spend for maximum results and driving increased conversions.
“These guys are my secret weapon. We’ve worked with Smart Marketer from the start, and when they started using custom audiences for us, the floodgates opened. Our sales have never been stronger.”
Andrew Stivers
Co-Owner of S&S Fire Pits
Results
Smart Marketer’s tailored solutions led to significant growth for S&S Fire Pits:
- 267% Sales Growth: In just 12 months, S&S Fire Pits saw a dramatic 267% increase in sales, thanks to the data-driven targeting of their ideal customers.
- Consistent Annual Growth: Over the past four years, S&S Fire Pits has continued to grow by more than 100% year-over-year.
- Increased Customer Engagement: The use of custom and behavioral audiences helped S&S Fire Pits build a highly engaged community of loyal customers who appreciate their high-quality products.
- Scaling to Millions in Sales: Today, S&S Fire Pits generates millions in annual sales and has built a growing customer base of over 15,000.
Conclusion
With Smart Marketer’s identity resolution, behavioral audiences, and targeted paid ads, S&S Fire Pits was able to scale rapidly and dominate their market.
They now enjoy a thriving customer base, millions in sales, and continued growth. Smart Marketer remains a key partner in their ongoing success.
