SUCCESS STORIESShumate Mechanical
Shumate Mechanical transformed its online presence, skyrocketing exposure and lead conversions. In just 6 months, they dominated the local HVAC market and added over seven figures in revenue, proving the power of data-driven marketing.
Shumate Mechanical
Project Overview
Shumate Mechanical, a trusted HVAC service provider in Atlanta for over 25 years, sought to revitalize its digital presence to stay ahead in a competitive market. Recognizing the shift towards online search for service providers, they aimed to enhance their visibility and attract high-intent customers.
Business Need
Despite a strong legacy, Shumate Mechanical faced challenges with diminishing returns from their advertising efforts. Competitors were outperforming them in rankings for ads, leading to missed opportunities in capturing the growing number of online searches for HVAC services in the Atlanta area.
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Additional Sales
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The Smart Marketer Solution
Smart Marketer implemented a comprehensive strategy leveraging advanced features to boost Shumate’s online presence and customer acquisition:
- High-Intent Behavioral Audiences: By monitoring searches, clicks, website visits, and customer journeys, we identified individuals actively seeking HVAC services. This allowed us to target potential customers with precision, providing their full contact information for effective outreach.
- Smart Pixel Implementation: We deployed our Smart Pixel on Shumate’s website to identify and capture contact information of visitors who did not convert. This enabled Shumate to re-engage these potential customers through tailored marketing efforts.
- Data Enrichment: Enhancing the collected data with over 60 valuable attributes, including demographics and behavioral insights, allowed for more personalized and effective marketing campaigns.
- Cross-Platform Reach: Our data integration capabilities enabled synchronization with over 1,100 applications, allowing Shumate to automate follow-ups and nurture leads across multiple platforms, ensuring consistent and effective customer engagement.
“Very impressed. We expected some improvement, but the increase towards our goal was exceptionally fast. We have added just over 1 million in sales this quarter compared to last year.”
Sandy Shumate
President
Results
Through monthly strategy sessions with Shumate’s management and marketing teams, we monitored progress and refined tactics to achieve remarkable outcomes:
- Within 3 months: Website was updated to include a new CMS and landing pages for primary targeted services.
- Within 4 months: Shumate dominated local HVAC search rankings, leading to a substantial increase in inbound leads.
- Revenue Impact: The campaign generated 1M in additional revenue within 6 months, demonstrating the effectiveness of Smart Marketer’s advanced marketing solutions.
Shumate Mechanical continues to lead the Atlanta HVAC market, exemplifying how leveraging Smart Marketer’s innovative features can drive significant business growth.
