SUCCESS STORIESMooringTech
Including real-time behavioral data & the ability to precisely target helped MooringTech achieve a 9X ROAS in the first year. This is the power of effectively using in-market customer data to drive marketing campaigns.
MooringTech
Project Overview:
MooringTech was a unique B2B reseller of a line of ruggedized laptops and computers for specialized applications in the field of military, emergency services and first responders. They found a vacuum in the marketplace that needed to be served that was currently being dominated by only 2 companies, and they knew they could do it better.
Business Need:
They had a knack for building process and fulfillment with unique knowledge of the product line, as one of the founders had worked with them extensively in a previous role in harsh environments all over the world.
The key was getting access to the manufacturer and approval for wholesale purchase of their product line. They succeeded in pitching the company with an ambitious plan to go to market using their specialized experience and knowhow.
Now they had to deliver and came to Smart Marketer needing to quickly get in front of industrial and public sector buyers with the needs and budget to move large quantities of products.
0123456789001234567890 %
Conversion Rate From Ads
01234567890 X R O A S
In 10 Months
How MooringTech Used Identity Resolution to Drive More Sales
MooringTech leveraged Smart Marketer’s Identity Resolution technology to power both their PPC campaigns and direct outreach with laser-focused precision. By layering buying intent signals over detailed audience personas, they were able to reach high-value decision-makers actively in-market for their solutions.
Here’s how the strategy worked:
Custom Audiences: MooringTech built highly targeted custom audiences enriched with detailed demographics—like job title, company size, income level, and geographic location. These were combined with behavioral data and purchase intent to ensure every marketing dollar was aimed at the right person at the right time.
Targeting Specific Decision Makers With deep insights into who was visiting their website and engaging with their content, MooringTech could precisely target key decision makers in the industries that are buyers of their product. This allowed them to align PPC messaging and direct outreach with the specific pain points of likely buyers.
Automated Outreach: Smart Marketer helped set up automated email and ad workflows that aligned with the behavior and intent of each audience segment. Whether through retargeting or drip campaigns, each touchpoint felt timely and relevant—leading to higher engagement and response rates.
Tailored Campaigns: From Google Ads to outbound messaging, each campaign was customized to speak directly to the needs of high-intent prospects. This alignment between targeting and messaging made their outreach feel more personal and persuasive.
Multi-Channel Integration: The strategy unified PPC, email, and social outreach into a cohesive marketing engine. This ensured consistent messaging and reinforced brand credibility across all touchpoints.
By using Smart Marketer’s technology, MooringTech didn’t just generate more leads—they connected with the right buyers faster, drastically exceeded their targeted conversion rates, and scaled their pipeline with confidence.
This strategic execution was the perfect solution at the exact time it was needed in the marketplace. They generated over 100 million in sales as a result before being acquired by Panasonic partner.
Using Smart Marketer’s technology completely transformed the way we approach outreach and advertising. We were able to identify and engage high-intent buyers with incredible accuracy—and the results blew past the conversion goals we had set. The ability to target with such precision and automate across channels has been a game changer for our team.
Jeffery M.
Vice President of MooringTech
Results
MooringTech used Smart Marketer’s Identity Resolution technology to enhance their PPC ads and direct outreach by identifying and targeting high-intent buyers with precision. By combining rich demographic data with real-time behavior and purchase signals, they created hyper-targeted audiences and automated multi-channel campaigns that resonated with decision-makers. This approach allowed them to increase engagement and far exceed the conversion rates they had initially targeted, scaling their sales pipeline and closing more than 100 million dollars in sales in their first few years.
MooringTech was acquired by a Panasonic Partner shortly thereafter and have moved on to other ventures.
