SUCCESS STORIESFusionTech HVAC
Including real-time behavioral data & the ability to precisely target helped EliteSpark achieve a 7.6 ROAS in a matter of months. This is the power of effectively using in-market customer data to drive marketing campaigns.
FusionTech HVAC
Project Overview:
FusionTech was grappling with the high costs and low returns of traditional advertising methods that were failing to make a significant impact. The company needed a more sustainable and effective approach to reach potential customers and convert them into leads without draining their budget.
Business Need:
The essential requirement for FusionTech was to overhaul their marketing strategy to not only cut down on wasted ad spend, but specifically lower their Cost Per Acquisition (CPA). They required a solution that could precisely target potential customers who were most likely to convert, thereby maximizing the ROI of marketing budget and ensuring an advantage in a competitive market.
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Increase In Conversions
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In 5 Months
The Smart Marketer Solution
To address these challenges, FusionTech adopted Smart Marketer’s Custom Audiences, a powerful tool designed to enhance targeting precision. By leveraging audiences with Identity Resolution, they were able to:
Refine Audience Segmentation: They honed in on specific demographics and behaviors that matched their ideal customer profile, ensuring that each ad dollar was spent on the most likely prospects.
Optimize Retargeting Efforts: Using insights from previous interactions, they retargeted individuals on multiple channels automatically who had shown interest but hadn’t yet converted, thereby increasing the likelihood of engagement.
Enhance Paid Media Strategies: By integrating real time behavioral data into their paid media campaigns, FusionTech was able to deliver more relevant and compelling ad content tailored to the needs and interests of specific customers.
"Our advertising spend goes further and is much more effective. We're seeing better leads at lower costs - and we noticed a difference almost immediately once we implemented the custom audiences.
This approach has not only cut our ad cost but has also dramatically improved the quality of the leads and inquires we are getting"
Allison Cooper
CFO
Results
This strategic overhaul of their advertising approach brought remarkable results:
- Reduced Costs: Ad spend was reduced and revenue increased were slashed making their marketing budget far more efficient.
- Improved Conversions: Lead conversion rates saw a twofold increase due to more targeted and resonant advertising.
- Increased Return on Ad Spend: The campaigns delivered a 6X ROAS, signifying a significant return on every dollar invested.
- Higher Engagement: Client saw a 42% increase in conversion rate and a 9% rise in click-through rate over the period of 5 months, clearly showing better relevance to their marketing targets.
