SUCCESS STORIESEliteSpark Electrical
Including real-time behavioral data & the ability to precisely target helped EliteSpark achieve a 7.6 ROAS in a matter of months. This is the power of effectively using in-market customer data to drive marketing campaigns.
EliteSpark Eletrical
Project Overview:
EliteSpark Electrical boasted a wealth of technical expertise tailored for high-end residential projects but consistently faced challenges in effectively connecting with and engaging affluent homeowners.
Business Need:
Their capability to handle sophisticated, complex or creative electrical installations and upscale service requirements was undeniable, but their marketing efforts failed to resonate with and capture the attention of the technically savvy, younger upscale homeowner demographic. This disconnect hindered their ability to fully leverage their specialized skills and slowed their growth in a sector of the market that demanded their high-quality services.
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Increase In Conversions
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In 5 Months
The Smart Marketer Solution
EliteSpark Electrical utilized Smart Marketer’s Identity Resolution & layered over it buying intent based on personas, keywords and pre-built audiences that provided both high level interests as well as specific brands EliteSpark worked with. This clarified their marketing strategies & targets significantly.
This approach involved several key components:
Custom Audiences: They used custom audiences that included specific, demographic details such as age, net worth, address and specifics about the homes of potential clients that were then overlayed with behavior and purchase intent indicators providing a solid foundation for targeted marketing.
Precision Targeting: Utilizing the detailed insights gained from building the audiences and studying website visitor profiles, EliteSpark was able to pinpoint affluent homeowners with precision, ensuring their marketing efforts were directed at the most promising prospects.
Automations: By having access to precise buying signals and crafting detailed customer profiles, Smart Marketer tailored automations based on multiple platforms to supercharge outreach to meet the unique preferences and needs of each segment of their target market.
Customized Campaigns: The information gathered allowed EliteSpark to execute finely tuned outreach, social media, and display advertising campaigns. Each piece of content was designed to resonate deeply with potential high-value clients, reflecting an understanding of their lifestyles and preferences.
Integrated Marketing Approach: The integration of these advanced tools enabled a seamless and coherent marketing strategy that spanned multiple channels, increasing the effectiveness and cohesion of their promotional activities.
By embracing this sophisticated marketing solution, EliteSpark Electricians could effectively communicate their value proposition to a niche market, enhancing both engagement and conversion rates among affluent homeowners.
"The super targeted approach Smart Marketer gave us is just key in who we wanted to reach. Our projects have not only increased in number but they are larger projects! It elevated our brand so well because we were talking to the exact person we wanted."
Michael Trent Jr.
Owner of EliteSpark Electrical
Results
This methodical, data-driven approach led to a significant improvement in their campaign outcomes. Within just 5 months, EliteSpark saw a 60% increase in bookings for their premium electrical projects. The focused marketing efforts achieved a 7X ROAS, reflecting the high efficiency and effectiveness of their advertising spend. Additionally, their conversion rate increased by 35%, and the click-through rate rose by 10%, demonstrating the compelling nature of their targeted ads and the high engagement rates from their chosen demographic.
