What It Is
In-Market Targeting is a real-time list of the 3% of any market that is actively pursuing a purchase
of what you sell.
Our technology combines Identity Resolution with behavioral tracking to produce targeting lists that are guaranteed to be populated by real human beings (i.e. not bots) who are exhibiting the same behavior patterns of recent buyers in that same market.
In-Market Targeting lists are NOT based on demographics. They are based on real-time behaviors such as keyword searches, URL-level navigation, content consumption and campaign response.
They are permanent and portable, and owned and controlled by you, the client. Meaning they are ready to be deployed for your campaigns across any platform and on any device, online or off, forever.
What It Does
In-Market Targeting allows you to eliminate wasteful ad spend because you’re only marketing to the people who are intending to actually buy.
It lets you eliminate all of the advertising that’s never going to work. When you do that, you automatically drive down your cost per client acquisition. And when you do that, you increase your profits and you own the list and all of the demographical data of the prospects.
How We Do It
We utilize a proprietary software that tracks the behavior of 225 million people in the United States. This accumulates 25 billion pieces of behavioral data every day. We then apply machine learning to create conversion profiles for any market, any service, B2B or B2C.
From these conversion profiles, our algorithms reconstruct PATHS to purchase — what did buyers do in the days, weeks or months leading up to the purchase. Our AI then sorts through and looks for those patterns being repeated across the billions of behavioral data points we collect every day.
As your campaigns run using our data, our machine learning algorithm self-adjusts in real-time for every individual client to auto-optimize its targeting and conversion profiles, resulting in a prediction engine that improves and becomes more accurate over time.