Creating an online presence is not a passive task. You cannot simply schedule a year’s worth of blog posts, ignore your blog and social media, and come back to a devoted following. In order to successfully create a presence with clout, it will require some planning. Here are a few things to keep in mind...
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Another way that blogging can help to drive your brands success is by cultivating an online platform such as a blog where you can interact with your customers, both indirectly and directly. This platform allows you to test the waters about potential directions for your brand, and also lets you see which ideas take off....
Another great reason to create a high-quality blog is that this will establish you as a leader and an expert in your field. When you write articles that are interesting and useful, this creates a situation where those with needs will come to you for advice. If you consistently give good advice, you can develop...
Every businessperson with an online presence understands the importance of having a well optimized website. When articles, descriptions, and information are added to the site, it is critical that they be optimized for ranking on the popular search engines. Looking to ensure that your website shows up when your keywords are searched is best done...
Writing a business blog is an important thing to do for every business. But if you lack experience, you may be surprised to learn that the content of the blog is secondary. While having good content can certainly help your business to flourish, the main benefit of a business blog is that it gives you...
Business blogging should be an opportunity to advertise, think, and share your message. However, inexperienced marketers frequently misstep when crafting public content such as blogs. Some of the common pitfalls include becoming overly personal, using terms that are too technical, and failing to understand what drives your customers. Here are a few ways to avoid...
While the end goal of a business blog is to help your company be successful, there are several different paths to take, and a successful blog will do much more than drive people directly down your sales pipeline. A business blog can also be a platform for you to use the success from your business...
When looking to create a business that will last, there are few tools that can have as much power as clients who feel invested and who consider themselves a part of your brand. This “buying in” can take many forms, but one of the most effective ways to do this is through establishing a relationship...
When writing a business blog, one area to be considered when designing your posts is the balance between posts which are non specifically appealing to a wide variety of potential viewers, and posts which will target a narrow slice of the population. Wide appeal can help spread your message further, and potentially introduce your brand...
