In today’s fast-paced business environment, managing customer data effectively is crucial. Identity resolution helps create unified customer views using 360-degree behavioral data. This process ensures accurate customer profiling, which drives 37% higher marketing ROI. Our proprietary method combines Apache Kafka data streams with machine learning matching algorithms. This approach delivers real-time results, processing data streams...
In today’s competitive landscape, understanding your audience is more critical than ever. Visitor identity technology plays a pivotal role in shaping modern business strategies. By leveraging this innovative tool, companies can create personalized customer experiences that drive loyalty and growth. According to Forbes, 72% of businesses report improved customer retention through identity-driven personalization. This technology...
The world of marketing is evolving rapidly. Traditional methods are no longer enough to keep up with the demands of today’s customers. With ecommerce sales projected to exceed $300 billion in Q3 2024, businesses need smarter strategies to retain their audience. This is where identity-based marketing comes in. By leveraging AI and data, brands can...
Did you know that 98% of website visitors leave without identifying themselves? This staggering statistic highlights a major challenge for businesses. Most anonymous website visitors remain untapped, representing a significant loss in potential revenue. Unoptimized funnels can cost businesses dearly. For every dollar spent on acquiring website visitors, only two cents are invested in engaging...
The digital landscape has shifted dramatically with recent privacy updates. These changes have created new challenges for advertisers and businesses relying on tracking to reach their audiences. Apple’s App Tracking Transparency (ATT) now requires apps to seek explicit permission from users before collecting data across platforms. Meta reported a 40% drop in Facebook ad impressions...
The marketing landscape is evolving. Today, identity resolution is reshaping how businesses connect with their customers. Instead of relying on third-party platforms, marketers are now focusing on building direct relationships through owned data. Industry reports show that 30-50% of anonymous visitors can now be identified. This shift allows businesses to create more personalized and effective...
The marketing landscape is evolving rapidly. With third-party cookies being phased out, businesses are shifting their focus to more reliable methods. Google’s announcement to end third-party cookies in Chrome by late 2024 has accelerated this change. Regulatory shifts like GDPR and browser updates have played a significant role. Safari and Firefox have already blocked third-party...
In today’s digital landscape, customers interact with brands across multiple channels and devices. Studies show that over six touchpoints are often required before a purchase decision is made. This fragmented journey creates challenges for businesses aiming to deliver seamless experiences. According to the IAB, 60% of marketers struggle with cross-channel tracking. Without a unified view...
In today’s digital landscape, leveraging first-party data is no longer optional—it’s essential. With Google phasing out third-party cookies in 2024, businesses must adapt to maintain their competitive edge. This shift creates an urgent need for strategies built on reliable, privacy-compliant insights. Consumers now expect personalized experiences. In fact, 73% of customers demand tailored interactions, which...
In today’s competitive market, first-party customer data has become a critical asset for businesses. Companies that harness this resource effectively are increasingly catching the attention of private equity investors. This trend highlights the growing importance of data analytics in driving value creation and operational resilience. Owned data provides a significant competitive edge. It enables better...
