Commercial Real Estate Firm Filled 34 Vacant Units in 90 Days
A commercial real estate company had 34 vacant Class A office units across three metro areas and a leasing pipeline that had gone cold. Smart Marketer identified businesses actively searching for office space in those exact markets — filling every unit within 90 days.
The Challenge
A commercial real estate company managing Class A office space in three metro areas had 34 vacant units and a leasing pipeline that had gone cold. Their broker team was burning hours cold-calling businesses from outdated directories.
They needed businesses actively looking for space — not businesses that might someday need it.
What We Did
We used commercial intent signals to identify businesses researching office space, lease terms, and commercial property options — then matched that behavior to verified company profiles and decision-maker contacts.
Relocation & Expansion Signals
Tracked companies researching office space listings, coworking alternatives, and commercial lease comparison content — identifying expansion intent in real time.
Decision-Maker Identification
Matched browsing behavior to named executives — CFOs, COOs, and office managers — with verified business email and direct phone numbers.
Broker-Ready Lead Packages
Delivered formatted prospect dossiers to the leasing team daily: company name, decision-maker, research behavior, and recommended talking points.
Results
Instead of waiting for inbound inquiries that never came, the leasing team was proactively reaching companies already in the market. Every vacant unit was filled within one quarter — the fastest lease-up in the firm’s history.
“Thirty-four units filled in 90 days — after months of cold outreach going nowhere. The data completely changed how we approach leasing.”
Jennifer Okafor — Director of Leasing
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