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There’s a major shakeup coming to Google’s pay-per-click (PPC) marketing platform. Starting in September, all Adwords accounts will use close variant matching for all phrase and exact match keywords. Google made the announcement on its Adwords blog earlier this month, citing the fact that approximately 7% of all Google searches contain misspellings. By including misspellings […]

While Google has yet to reveal the exact formula it uses to rank websites (and it probably won’t), it recently revealed a new factor or “signal” used in its ranking algorithm. According to a blog post published by the Mountain View company, websites that use Secure Socket Layer (SSL) 2048-bit key certificate encryption will receive […]

Products Listing Ads (PLA) is a Google-owned pay-per-click advertising (PPC) platform in which advertisers pay for each click/visit to their product ads. It differs from the Mountain View company’s traditional Adwords platform in a few different ways, one of which is the content in the ad. Unlike Adwords, PLA ads contain images but do not […]

One of the hurdles faced by startups and small businesses is a lack of funds to promote their products and services. Marketing isn’t cheap by any means, and new businesses are often placed at a disadvantage because of their inability to allocate large sums of money for advertising. Thankfully, there are cost-effective forms of marketing […]

Strong customer relations are the backbone of any successful business. When customers are happy, they are more likely to come back for future purchase, share their experiences with friends and family members, and post positive reviews on websites like Yelp.com and Google Places.  So, why should business owners focus on creating long-term relationships with their […]

Responsive Web Design (RWD) is a hot topic among professional web designers as of late. If you frequently visit some of the leading webmaster forums or blogs, chances are you’ve heard of this technique. RWD is being touted as one of the latest and greatest developments in web design, encouraging greater compatibility across a multitude […]

Originally released in May 2003 by Matt Mullenweg and Mike Little, WordPress has quickly grown into the world’s most popular content management system (CMS). It offers a unique combination of simplicity and versatility, making it appeal to both newcomers and seasoned webmasters alike. According to some estimates, WordPress is used by over 20% of the […]

Allowing visitors to submit comments on your website encourages stronger engagement while creating fresh new content in the process. Search engines will notice this content and take it into account when ranking your site, potentially boosting your site’s ranking in the search engine results page (SERPS). But there’s a dark side to enabling visitor commenting: […]