While we often focus on how blogging is an opportunity to expand, market, or grow your company by serving as an interface with the public, an often overlooked feature of creating a blog is that it gives you time for reflection and thought. Taking the time to sit down and write about where you are...
When looking to engage the community using a business blog, it is important to do it right. Poorly researched, haphazardly written articles will give only marginal benefit compared to specific, informative, and interesting posts. In the worst case, an article that has received little attention could even reflect poorly on the company as a whole....
Another way that blogs can serve as an important tool for community management is through their use as part of social media marketing. Social media is more widespread than ever and utilizing it is a way to reach large numbers of people without paying for advertising space. Having social media accounts and managing them is...
In the Internet Age, there are online communities for everything. Even products with a tiny niche market have communities which will discuss, review, and share them. Because the internet takes away the barrier of distance from social interaction, consumers are able to meet others across the world to discuss products and services they have purchased....
Although many business blogs may seem to be posting frantically to up their search engine optimization, good blogs open up a dialogue with their customers. The business blog is an informal arena to discuss business topics and industry trends. Customers can have a say in this online medium by commenting on blogs or interacting with...
Quickly coordinate e-business applications through revolutionary catalysts for change. Seamlessly underwhelm optimal testing procedures processes. Capitalize on low hanging fruit to identify a ballpark value added activity to beta test. Override the digital.
The Content Marketing Institute reports that increasing the quality of content and the efficiency of posting is a primary factor in driving business blogging success. 85% of B2B content marketers and 77% of B2C marketers cited high quality content as attributing to their success. So we know that this factor is worth focusing time and...
When trying to create new content for customers, many company bloggers turn towards company news. It’s a good choice. Company news is unique to the company. It’s content that no one else has available elsewhere. Interested customers may also want to see what the company is doing to see if the company is a good...
In general, having a business blog is better than not having a business blog. Every blog post increases a company’s chance of building customer appreciation by providing informational value. However, all company blogs are not created equal. Companies that claim that their content marketing through blogging is very or extremely successful apply different strategies than...
In 4 years, LDN Muscle has sold £1.2M worth of fitness guides and workouts from its business that started as humble blog. In 2013, the four founders began sharing fitness knowledge online as a blog. Before they knew it, they had a large following. In the same year, they became a business and began selling their...
