Twitter is the world’s most popular (and only) 140-characters-or-less social media networking site. Don’t let its character limit fool you into thinking its just some novelty site with no real use for modern-day businesses. On the contrary, Twitter is a powerful tool in which business owners and entrepreneurs can use to create greater brand exposure and attract new customers.
Complete Your Bio
You can’t expect users to follow your account unless you take the time to actually compete your bio. While Twitter continues to crack down on fake/spam accounts, the site is still riddled with them. Failing to complete your bio will raise some red flags with users, causing them to turn away rather than follow your account.
Here are some tips on how to create an effective Twitter bio:
- Use an actual head-shot photo of yourself (not some cheesy stock photo or your company logo).
- Include your official website URL in the bio.
- Add your location to attract users in the same region.
- Set up your account with a custom page background.
- Upload a custom header using your official logo (recommended dimensions 1500×1500).
Follow Other Twitter Users
Arguably, one of the easiest ways to attract more Twitter followers is to follow other users. When a Twitter user notices that you are following them, he or she may decide to return the favor by following your account. Think of it as a “you scratch my back and I scratch yours” kind of deal.
Don’t just follow random users, but instead take a few moments to search for people who are relevant to your industry/niche. If you work as a graphic design artist, search the keyword “graphic design” and follow any users that seem relevant.
Beware, though, users are limited to following 2,000 people at a rate of no more than 1,000 per day. Once you’ve reached this limit, Twitter may allow you to follow more users depending on your ratio of followers to following.
“When you hit this limit, we’ll tell you by showing an error message in your browser. You’ll need to wait until you have more followers in order to follow more users—for example, you can’t follow 10,000 people if only 100 people follow you. When you reach a daily or total limit and we show you an error message, you’ve hit a technical limit imposed to limit egregious behavior by spam accounts and to prevent strain on the site,” wrote Twitter on the help section of its website.
De-Follow Users Who Don’t Follow You Back
Due to the following cap of 2,000 users, it’s recommended that you de-follow people who don’t return the favor. Ideally, you should strive for a 1:1 follow-to-followed ratio. In other words, if you are following 500 users, you should have at least 500 followers.
Go through your account and stop following users who aren’t following you. This will free up some space so you can follow people who will return the favor. A good rule of thumb is to give people at least a week to follow you. And if they fail to do so, remove them and follow new people in their place.
Tweet Trending Topics
Tweeting about trending topics is an incredibly easy way to attract more followers to your account. If a particular event is popular and “trending” more people will likely be searching and talking about it. You can use this to your advantage by joining the conversation and sharing your own opinions.
The 2014 SuperBowl is an excellent example of the power of Twitter trends. During the game, retailer JCPenny made several tweets with some noticeable misspellings. Later on, however, the company tweeted the following message: “Oops…Sorry for the typos. We were #TweetingWithMittens. Wasn’t it supposed to be colder? Enjoy the game! #GoTeamUSA” This resulted in the hashtag #TweetingWithMittens trending almost instantly.
While logged into your Twitter account, look at the bottom left side of your page under the subheading “Trends” for a list of the current top 10 trending hashtags, You can also look at http://www.hashtags.org/trending-on-twitter/ for more trending topics.
Use Twitter Cards
Twitter Cards are a powerful feature that many users overlook. Rather than limiting your tweets to generic text-based content, you can include images, video, audio, rich product information and more using Cards.
Twitter currently offers the following seven Cards:
- Summary Card (default): includes a title, description, thumbnail image, and Twitter account attribution.
- Summary Card with Large Image: Same as the Summary Card mentioned above but with the inclusion of a large image.
- Photo Card: A Card with a photo.
- Gallery Card: A Card with a collection of four photos.
- App Card: A Card with a link to a mobile app download.
- Player Card: A Card with video and/or audio playback.
- Product Card: A Card designed specifically for product information.
To learn more about how to set up Twitter Cards, visit https://dev.twitter.com/docs/cards.