The Problem Your website gets thousands of visitors. Google Analytics tells you how many — but not who. The vast majority leave without filling out a form, making a purchase, or identifying themselves. You know the traffic is there. You just…
The Problem Platform-native audiences — Facebook interests, Google affinity segments — are built on what people liked or searched months ago. They’re broad, stale, and increasingly unreliable as privacy restrictions tighten. You’re paying to reach people who might be interested, not…
