The persona you take when creating a business blog can be one of the most important parts of the blog. How you want your audience to see you and respond to your content should be carefully thought out. There is no one size fits all answer, and your strategy should reflect the medium used for […]
Business blogging is here to stay, and so more and more companies are adopting and personalizing the incredibly effective model for their own use. But with this influx of new bloggers, there is a gap between the demand for well written articles, and the ability of first time bloggers to deliver. Inexperienced bloggers often create […]
One of the best things you can do for your marketing is to gain the attention of local entities who have audiences. Whether it is a local news station, a popular club, or some other entity which has a well developed audience, if you can gain positive attention, you can extend your advertising into their […]