Month: May 2014

If you’ve done any research into the different types of platforms used to build websites, you’ve probably come across content management systems (CMS). These platforms are designed to make building, and maintaining, websites easier and less stressful. Regardless of your coding knowledge, you can easily launch a function website using a traditional CMS. Think of […]

Landing pages are an essential part of any online marketing campaign. Whether you’re advertising via email, pay-per-click (PPC), pup-ups, pop-unders, or even search engine optimization (SEO), incorporating them into your campaigns will boost your conversions and ultimately your return on investment (ROI). Unlike most webpages, landing pages have a single objective in mind: to encourage […]

Still struggling to generate a strong social following around your business? Anyone can toss up a Facebook page and call it a day, but it takes a strategic approach to attract, and keep, an audience. Unless your social media accounts have followers, they won’t serve as an effective marketing tool for your business. #1) Complete […]

Storytelling as a marketing tool isn’t a new concept by any means. Companies have been using this technique for decades to sway consumers to purchase their products and services, but the advent of social media has paved the way for greater potential with storytelling. Brands can now push stories to thousands or even millions of […]

If you’ve spent any time reading the countless number of Internet marketing blogs, forums and other websites, you’ve probably heard of the phrase “content is king.” While social media, branding and web design are all important elements in creating a successful online presence, nothing holds more value than good content, which is exactly the message […]