Social media gives you a platform to reach out to customers and build a community around your business.
Because the use of social media sites is free, many small businesses tinker with Facebook and Twitter only to discover that attracting people to a social media page is no easy task.
Turning your social media contacts into customers is an even bigger challenge. To accomplish both, you need a strategy with clear goals.
Creativity is a critical piece of that strategy, especially for businesses that don’t naturally lend themselves to a social media conversation.
We can design your social media strategy and show you that it is possible to get the conversation going for just about any type of business.
Our Social Media Services are multi-tiered:
- Post Content: We post timely industry news, blogs, articles, fun facts, quotes, videos, images and other relevant content to Twitter, Facebook and/or LinkedIn. And we post links back to your website or blog announcing new content, promotions and company news.
- Interaction:We respond to people who engage with you on social media and interact with relevant groups and pages. We post questions, polls and other content designed to get a conversation started on your page.
- Community Building: We can set up a Facebook landing page or write exclusive content for your followers, aggressively manage follow/unfollow links, report “like” metrics, follow/connect with customers and others in your target market, follow-back relevant followers, and @ mention prominent and/or well-connected users and industry leaders.
- Blog Writing and Social Follow Up – With many of our campaign solutions we also offer on site blog writing for your business, which we can automatically share with your social media accounts.
As an active following is built through our combined Social Media Management Services, this fresh and relevant content starts conversations around your company, gets shared and helps to further focus attention on your brand.
All of our social media service is flexible so you can choose the level of support that suits your needs. And, you can log into your reporting dashboard at any time and see data from your social media campaign alongside your other online marketing campaigns.
“Very happy with the new website and the results!
This is the first year I did not renew any print advertising so these results really put me at ease that I made the right decision. Thanks so much for the hard work!”
Kerri Spayd – All Area Appliance
Keep in mind that search engines are still trying to figure out just how they will incorporate social signals (activity on social media sites) in search results. It’s a good idea to get involved with social media now so you’re prepared for the day when social media activities become a more important factor in search rankings.
Watch your social mentions grow as you participate in social media.
See if your social mentions are trending negative or positive.
Source of social
Get a chart that shows where people are talking about your company.
Social mentions detail
See the details of the mention as well as the sentiment.