Increasing Your Search Engine Ranking with Blogging

Everyone wants to figure out the magic formula to get to the top of search rankings on Google, Bing ad Yahoo. Showing up in the first few website options can increase clicks, visitors to the website, and, eventually, the number of customers purchasing products from the website. Google released a Search Engine Optimization Guide to help website creators and businesses understand how to rank higher in the search results. Although the guide recommends many different options for increasing search rank, one sticks out as particularly important. “Creating compelling and useful content will likely influence your website more than any of…

Is a High Bounce Rate Killing Your Site's Conversions?

Bounce rate is a critical measurement that many webmasters seem to overlook. When you’re constantly monitoring and analyzing your site’s search engine rankings for target keywords along with actual traffic and conversions, it’s easy to forget about something as simple as the bounce rate. However, a high bounce rate can negatively impact a website in several different ways, lowering conversions, rankings and visitor engagement. What Is a Bounce Rate? Let’s first go over the definition of ‘bounce rate,’ as some people are likely hearing about it for the first time. Basically, it’s a measurement of the percentage of visitors who…