Copy is your online salesperson. When it comes to your landing page, your copy needs to convince visitors to do the one thing that you most want them to do on your page. Which means the success – or failure – of each and every landing page you create is riding largely on your copy.
Copy is so pivotal to the success or failure of your landing page that it’s easy to take it for granted. No matter how valuable your offer or beautiful your design, it’s the actual words on the page that will ultimately persuade prospects to click, or drive them to bounce.
The expertise we offer is informed by more than 10 years of hands-on experience in copywriting, UX and A/B testing – so it’s not just a guess, and it’s not just a few tricks that have worked for one client in one industry. It is a science and a process. Getting this part right is the difference between success and failure.