Crafting Your Online Persona

The persona you take when creating a business blog can be one of the most important parts of the blog. How you want your audience to see you and respond to your content should be carefully thought out. There is no one size fits all answer, and your strategy should reflect the medium used for communication, your ideal buyer persona, your company image and culture, and the type of branding you want to use your blog for. The persona should affect the style of writing that you employ, the topics you cover, and the level of professionalism that you project….

5 Things to Avoid When Business Blogging

Business blogging is here to stay, and so more and more companies are adopting and personalizing the incredibly effective model for their own use. But with this influx of new bloggers, there is a gap between the demand for well written articles, and the ability of first time bloggers to deliver. Inexperienced bloggers often create content which is boring, poorly strategized, or simply not effective at achieving any long term goals. Here are 5 fatal mistakes made by inexperienced or incompetent business bloggers. Lack of Strategy In the rush to publish, many first time bloggers end up choosing topics that…

Community Business Networking

One of the best things you can do for your marketing is to gain the attention of local entities who have audiences. Whether it is a local news station, a popular club, or some other entity which has a well developed audience, if you can gain positive attention, you can extend your advertising into their networks. Here are a few tips for using your blog to share networks. Finding Business Partners Other companies sometimes lack clear focus on how to expand their brand. One of the best ways to do this is through partnerships with other companies who will be…

Moving Readers Down Your Sales Pipeline

Business blogs are powerful tools for modern marketing. They bring eyes to your website, highlight your products and brand, and can help you to create engagement in your business model. But one thing which every blogger knows, is that it isn’t always easy to design content that brings customers down your sales pipeline without being irritating or boring. As a result of this, many bloggers focus on other areas which are much less difficult. Creating indexed pages for SEO, creating social medial goals, and finding good SEO keywords are all great uses of a business blog which will help you…

Keyword Selection

It’s no secret that most business blogs are created with SEO and discoverability as their top priorities. While the content is important, it is typically ancillary to the main goals of the endeavor. When creating a business blog for the purpose of search engine optimization, selecting and distributing your keywords is critical for efficiency. Additionally, clever integration of these words into your posts will help your ability to rank in most search engines. So, what is a keyword? In the realm of SEO, keywords are what allow your content to be categorized and linked to. When users look for a…

Data Driven Content

Over the last two decades, the rise and spread of the internet and personal computers have led to a revolution in the field of marketing and content creation. This is not unique to our field, of course, but it is certainly the area where we have noticed and experienced these changes. One of the greatest benefits of the internet and computing is the growing availability of data on just about everything. Marketing of Yesteryear In the past, most marketing, content creation, and strategies for user engagement were designed based on an inductive process. Experts used their own observations of individual…

Reaching Multilingual or Culturally Diverse Audiences

While businesses typically have a good idea of what their typical customer looks like, larger or more global corporations may find that they have many different sets of customers. You may have customers in dozens of different countries, with an incredibly diverse population of languages, In order to create content for this wide variety of people, here are a few guidelines. While it may seem difficult to create content for such a diverse group of people, you shouldn’t give up easily. The marketing and engagement values of being able to connect with your customers through the creation of resonant or…

Advertising your Blog

Advertising your Blog So you have started a business blog. You are creating useful and interesting posts, but no one seems to know about it. How can you bring attention to your blog? And how can you engage clients and potential clients in your brand? Some think that finding readership for a business blog is not important. For this subset of business owners, the blog is a tool to increase the SEO of the main page. The only benefit of the blog is the frequent updates of pages with keyword laden words, helping your website to stand out against the…

Conducting Market Research for Topic Selection

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As a business blogger, it is your job to provide content which is relevant, interesting, and accessible to your target audience. And while topic selection is a broad subject, one of the best ways to engage your audience is to understand them, and cater to their needs. So how can you find out exactly what topics will be of interest to your audience? Thankfully, the age of the internet has given us the tools to examine almost everything thoroughly and efficiently. There will be three main places for you to look when attempting to understand which topics will be of…

Curating Content With Others

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Sometimes the person responsible for curating social media and blog content will have access to experts or others who can provide useful information that they themselves lack. For instance, if you are creating content that is targeted to millennial first time homeowners, you might want to have how to guides and walkthroughs for content that crosses a variety of disciplines and professions. For example, your target demographic might be interested in everything from maintenance, insurance, style, and investments. However, this wide slice across many disciplines makes it difficult for one person to create accurate yet simplified content ready for consumption….