Data Driven Content

Over the last two decades, the rise and spread of the internet and personal computers have led to a revolution in the field of marketing and content creation. This is not unique to our field, of course, but it is certainly the area where we have noticed and experienced these changes. One of the greatest benefits of the internet and computing is the growing availability of data on just about everything. Marketing of Yesteryear In the past, most marketing, content creation, and strategies for user engagement were designed based on an inductive process. Experts used their own observations of individual…

Reaching Multilingual or Culturally Diverse Audiences

While businesses typically have a good idea of what their typical customer looks like, larger or more global corporations may find that they have many different sets of customers. You may have customers in dozens of different countries, with an incredibly diverse population of languages, In order to create content for this wide variety of people, here are a few guidelines. While it may seem difficult to create content for such a diverse group of people, you shouldn’t give up easily. The marketing and engagement values of being able to connect with your customers through the creation of resonant or…

Advertising your Blog

Advertising your Blog So you have started a business blog. You are creating useful and interesting posts, but no one seems to know about it. How can you bring attention to your blog? And how can you engage clients and potential clients in your brand? Some think that finding readership for a business blog is not important. For this subset of business owners, the blog is a tool to increase the SEO of the main page. The only benefit of the blog is the frequent updates of pages with keyword laden words, helping your website to stand out against the…

Conducting Market Research for Topic Selection

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As a business blogger, it is your job to provide content which is relevant, interesting, and accessible to your target audience. And while topic selection is a broad subject, one of the best ways to engage your audience is to understand them, and cater to their needs. So how can you find out exactly what topics will be of interest to your audience? Thankfully, the age of the internet has given us the tools to examine almost everything thoroughly and efficiently. There will be three main places for you to look when attempting to understand which topics will be of…

Curating Content With Others

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Sometimes the person responsible for curating social media and blog content will have access to experts or others who can provide useful information that they themselves lack. For instance, if you are creating content that is targeted to millennial first time homeowners, you might want to have how to guides and walkthroughs for content that crosses a variety of disciplines and professions. For example, your target demographic might be interested in everything from maintenance, insurance, style, and investments. However, this wide slice across many disciplines makes it difficult for one person to create accurate yet simplified content ready for consumption….

Managing Social Media

Business blogging is a key tool in the repertoire of a modern commercial venture. It, along with social media and other public communications make up the core of your interactions with the public. Therefore, having strategies in place for proper implementation of your social media and blogging content are just as, if not more important than the rest of your public communications. When managing social media, there are several strategies used by businesses to engage the public. First, identify your goals for your social media platform. Having specific and quantitative goals will help you to understand whether your strategies are…

Creating Useful Content

A great way to get people to share and read your posts, is to make sure that they contain valuable information. If you create content that answers genuine questions in an accessible and accurate way, you will never have a hard time convincing people to read. This accomplishes several different things, and embracing this style of writing is one of the best thing you can do for your blog. First, creating useful content is an easy way to boost your SEO. People will frequently search strings such as “how to do x” or “fixing x”. If your title is “how…

Evaluating Content for Public Viewing

Another important thing that any content manager must do is ensure that all published content matches up with the image and standards of the company producing it. Currently, it is in vogue for companies to have social media profiles and other public mouthpieces whereby they often engage in banter, joke with the public, and otherwise attempt to be relatable. This PR tool is a very useful one, but is also often the one which lands companies in trouble. Sometimes a post will go out without much thought, and the post will appear insensitive or otherwise inflammatory. This can create huge…

Using Keywords to Increase your SEO

One of the main goals of a business blog is to help your website to be found more easily by potential customers. Indexing pages which contain keywords which are likely to be searched is a great way to increase the likelihood that your page is found when these keywords are entered into a search engine. So, when looking to have better ranking on popular search engines, the blog is a great place to start. First, brainstorm keywords which are likely to be used by potential customers. This will depend on your business, and what type of clients you usually service….

Responding to Reader Interactions

If you have a business blog that has any success, you are guaranteed to get comments. Whether they are responses on twitter, facebook, or other social media, or if you have a discussion board on your site, readers will give you feedback. They might be encouraging, offering tips or asking for you to cover a topic of interest. These comments are easy to respond to, you can thank them and potentially let them know you will be looking into their idea. However, you will also interact with people who leave much more negative reviews. These readers might be quite negative,…