How To Create High Quality Business Blog Content Efficiently

The Content Marketing Institute reports that increasing the quality of content and the efficiency of posting is a primary factor in driving business blogging success. 85% of B2B content marketers and 77% of B2C marketers cited high quality content as attributing to their success. So we know that this factor is worth focusing time and energy toward, but what are some suggestions for both being high quality and efficient? Commit resources (time and money) to blogging Most businesses only have a small (or one person) marketing team serving the entire organization. 55% of B2B and 49% of B2C content marketing…

Facebook Relaunches Online Ad Platform Atlas

The world’s largest social media network has relaunched its Atlas advertising platform last month, focusing on improved tracking, greater cross-device compatibility, and eliminating the reliance on cookies. This move signals a heated battle between Facebook and Google, as the two tech giants aim to capture the $140 billion Internet marketing industry. It’s important to note that Atlas is a separate online advertising platform from Facebook Ads. Facebook Ads, which is accessed through your personal account, serves ads directly on Facebook.com. It offers both a cost-per-impression (CPM) and cost-per-click (CPC) payment model. Atlas serves ads to various third-party properties, such as…

How To Attract More Twitter Followers To Your Account

Twitter is the world’s most popular (and only) 140-characters-or-less social media networking site. Don’t let its character limit fool you into thinking its just some novelty site with no real use for modern-day businesses. On the contrary, Twitter is a powerful tool in which business owners and entrepreneurs can use to create greater brand exposure and attract new customers. Complete Your Bio You can’t expect users to follow your account unless you take the time to actually compete your bio. While Twitter continues to crack down on fake/spam accounts, the site is still riddled with them. Failing to complete your…

Saying 'Goodbye' To Google's Authorship Program

It’s official: Authorship is no longer supported in Google’s search results, meaning (among other things) that you’ll no longer see head shots of your favorite bloggers and writers displayed in the SERPS. John Mueller, Google Webmaster Trends Analyst, issued the following statement in regards to the Google Authorship program on his Google+ page. “I’ve been involved since we first started testing authorship markup and displaying it in search results. We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we’ve also observed that this…

5 Ridiculously Easy Ways To Improve Your Social Media Presence

Still struggling to generate a strong social following around your business? Anyone can toss up a Facebook page and call it a day, but it takes a strategic approach to attract, and keep, an audience. Unless your social media accounts have followers, they won’t serve as an effective marketing tool for your business. #1) Complete Your Profile Take a minute (or several) to complete each and every field in your social media profiles. Whether it’s required or optional, you want to include as much information about your business as possible. Only entering the required fields sends the wrong message to visitors, telling…

The Power of Storytelling In Marketing

Storytelling as a marketing tool isn’t a new concept by any means. Companies have been using this technique for decades to sway consumers to purchase their products and services, but the advent of social media has paved the way for greater potential with storytelling. Brands can now push stories to thousands or even millions of people with the click of a button. Before we go into modern-day storytelling in marketing campaigns, let’s take a few steps back in time, waaaay back. Humans have been telling stories since the beginning of mankind. From the Locklove, NV cave drawings depicting Native American…

Tips On Setting Up a Facebook Page For Your Business

With an estimated 1.11 billion users worldwide (May 2013 report), Facebook is a massive platform that’s teeming with consumers ready to spend money. While it’s had plenty of ups and downs in its 9 years of being online (founded February 4, 2004), it remains the world’s most popular social media networking site. With that said, many business owners overlook the power and potential of Facebook, leaving tons of potential clients untapped. Why Should I Create a Facebook Page For My Business? Facebook is used for more than just spying on exes finding your old school buddies that you haven’t seen…

Staying Social: How Your Businesses Can Benefit From Social Media

The ever-expanding world of social media has revolutionized the way businesses interact with customers and conduct their daily operations. No longer are companies limited to using traditional direct marketing and advertising methods. Through social media, they can generate a ‘buzz’ surrounding their product or service which continues to bring in new customers. But this is just the tip of the iceberg when it comes to the benefits of using social media for businesses. Facebook alone has an estimated 1 billion active users, many of whom are eager to “like,” “share” or post an update about a particular product or service….

Social Login and Sharing: Consumers Want Choice

Social Login has become a standard on the web and on mobile devices, with the world’s largest businesses implementing the technology on their web properties so that their users can quickly register and login with their existing social identities, and so that those businesses can gain valuable permission-based data about their users. And while consumers have clearly demonstrated that they want to use their social identities across the web, they also demand the ability to choose from a variety of identity providers when they register and log into sites. The below infographic, which is composed of data from all Gigya…