Why Content is Not King

Writing a business blog is an important thing to do for every business. But if you lack experience, you may be surprised to learn that the content of the blog is secondary. While having good content can certainly help your business to flourish, the main benefit of a business blog is that it gives you something to market. Business blogs allow you to have content presence on social media, help with SEO, and give you the ability to reach out to your customers. Social media is one of the most important parts of the modern world. More and more people…

How To Create High Quality Business Blog Content Efficiently

The Content Marketing Institute reports that increasing the quality of content and the efficiency of posting is a primary factor in driving business blogging success. 85% of B2B content marketers and 77% of B2C marketers cited high quality content as attributing to their success. So we know that this factor is worth focusing time and energy toward, but what are some suggestions for both being high quality and efficient? Commit resources (time and money) to blogging Most businesses only have a small (or one person) marketing team serving the entire organization. 55% of B2B and 49% of B2C content marketing…

Business News Blogs are Different than Press Releases

When trying to create new content for customers, many company bloggers turn towards company news. It’s a good choice. Company news is unique to the company. It’s content that no one else has available elsewhere. Interested customers may also want to see what the company is doing to see if the company is a good fit for their needs. There is nothing wrong with having company news in your business blog, unless you copy and paste press releases. What’s wrong with press releases in a business news blog? Press releases are for reporters, not your customers. The whole point of…

If you Post a Business Blog, Will Customers Visit?

In general, having a business blog is better than not having a business blog. Every blog post increases a company’s chance of building customer appreciation by providing informational value. However, all company blogs are not created equal. Companies that claim that their content marketing through blogging is very or extremely successful apply different strategies than companies that have marginal or minimal success. The Content Marketing Institute compared these blogs and their strategies in both a business-to-business, B2B, research report and a business-to-consumer, B2C, research report. Let’s explore their recommendations. Include Blogging in Your Marketing Plan High performing content marketers did…

Doubt the Power of Blogs? This £1M Business Started as a Blog

In 4 years, LDN Muscle has sold £1.2M worth of fitness guides and workouts from its business that started as humble blog. In 2013, the four founders began sharing fitness knowledge online as a blog. Before they knew it, they had a large following. In the same year, they became a business and began selling their main product, The Cutting Guide. In a profile by Forbes, founder Tom Exton explains how the business got started. “It was a by-product of hours, weeks and months of dedication to putting out, what we hoped would be interesting, honest free content.” Over time, the…

Increasing Your Search Engine Ranking with Blogging

Everyone wants to figure out the magic formula to get to the top of search rankings on Google, Bing ad Yahoo. Showing up in the first few website options can increase clicks, visitors to the website, and, eventually, the number of customers purchasing products from the website. Google released a Search Engine Optimization Guide to help website creators and businesses understand how to rank higher in the search results. Although the guide recommends many different options for increasing search rank, one sticks out as particularly important. “Creating compelling and useful content will likely influence your website more than any of…

More Blog Posts = More Traffic and More Leads

As more companies add blog posts to their websites, a question comes up. How many blogs posts are enough? What is the right amount to attract customers to the site? The stats clearly show that some blogging is better than no blogging. A 2017 infographic from Red Website Design highlights that content marketing generates 3x more leads than traditional marketing. Businesses that use content marketing get 6x more conversions than businesses that don’t, it also says. Moving from zero content marketing (which includes blog posts) to anything more will help your business expand leads and conversions. Recent stats from HubSpot…

Small Business Website Myths and Misconceptions Debunked

Are you one of the millions of small business owners who does not own a website? If so, you aren’t alone. According to a 2012 Small Business Sentiment Survey conducted by Yodle, nearly 1 in 2 (52%) small businesses in the U.S. don’t have a website. “Many small business owners are still not adopting modern technology and marketing approaches,” wrote the third-party research firm. Being that we live in online-oriented age where everyone is connected to the Internet via smartphones, tablet computers, and traditional computers, it begs the question: why are so many small business owners reluctant to take the…

How To Market Your Small Business on a Shoestring Budget

One of the hurdles faced by startups and small businesses is a lack of funds to promote their products and services. Marketing isn’t cheap by any means, and new businesses are often placed at a disadvantage because of their inability to allocate large sums of money for advertising. Thankfully, there are cost-effective forms of marketing available for small businesses. Email Marketing Even with all of the new marketing tools and advertising platforms available, email marketing remains one of the most powerful and cost-effective ways to promote a small business. In fact, an article published by the international credit agency Experian…

How To Stop Comment Spam In Its Tracks

Allowing visitors to submit comments on your website encourages stronger engagement while creating fresh new content in the process. Search engines will notice this content and take it into account when ranking your site, potentially boosting your site’s ranking in the search engine results page (SERPS). But there’s a dark side to enabling visitor commenting: the potential for spam. If you’ve ever owned or managed a website with commenting enabled, you’re probably well aware of just how much spam they attract. It seems like spammers are able to target new sites before they are even indexed into the search engines,…