How To Create High Quality Business Blog Content Efficiently

The Content Marketing Institute reports that increasing the quality of content and the efficiency of posting is a primary factor in driving business blogging success. 85% of B2B content marketers and 77% of B2C marketers cited high quality content as attributing to their success. So we know that this factor is worth focusing time and energy toward, but what are some suggestions for both being high quality and efficient? Commit resources (time and money) to blogging Most businesses only have a small (or one person) marketing team serving the entire organization. 55% of B2B and 49% of B2C content marketing…

Google Rolls Out Panda 4.1

Google has released yet another update to its algorithm used to rank websites. Known as Panda 4.1, it follows in the same footsteps as previous Panda updates – with a focus on identifying and penalizing websites with thin, irrelevant, low-quality, and/or mostly duplicate content. If a website is deemed to offer little-to-no value to the end user, Google may penalize it by reducing its rankings or even removing it from its search index. To learn more about Panda 4.1 and how to protect your website from becoming its next victim, keep reading. Pierre Far broke the news of Panda 4.1…

Amazon Outbids Google For Domain Extension

Amazon, Inc., the world’s largest online retailer, scooped up the .Buy domain extension at auction, outbidding the search engine giant Google. According to a press release issued by the nonprofit international domain regulator Internet Corporation for Assigned Names and Numbers (ICANN), Amazon purchased the .Buy extension for $4.6 million last Wednesday. Google and a handful of other unnamed companies also placed bids, but Amazon came out on top. Surprisingly, .Buy wasn’t the most expensive domain extension sold during the auction. DomainNameWire.com reports that .Tech was sold to Dot Tech LLC. For $6,760,000. Of course, that’s a fitting domain extension given…

Saying 'Goodbye' To Google's Authorship Program

It’s official: Authorship is no longer supported in Google’s search results, meaning (among other things) that you’ll no longer see head shots of your favorite bloggers and writers displayed in the SERPS. John Mueller, Google Webmaster Trends Analyst, issued the following statement in regards to the Google Authorship program on his Google+ page. “I’ve been involved since we first started testing authorship markup and displaying it in search results. We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we’ve also observed that this…

Adwords Switching Over To Close Variant Matching

There’s a major shakeup coming to Google’s pay-per-click (PPC) marketing platform. Starting in September, all Adwords accounts will use close variant matching for all phrase and exact match keywords. Google made the announcement on its Adwords blog earlier this month, citing the fact that approximately 7% of all Google searches contain misspellings. By including misspellings in user searchers, advertisers will receive more clicks to their ads. But there are both advantages and disadvantages to forcing close variant matching on advertisers. Adwords Match Types Before we dive into the topics of close variant matching, let’s first go over the basic keyword…

Google Announces SSL as Ranking Signal

While Google has yet to reveal the exact formula it uses to rank websites (and it probably won’t), it recently revealed a new factor or “signal” used in its ranking algorithm. According to a blog post published by the Mountain View company, websites that use Secure Socket Layer (SSL) 2048-bit key certificate encryption will receive a slight boost to their ranking. Does this mean you’ll automatically jump into the first or second spot for your target keyword by adding SSL encryption to your website? Probably not, but it’s still one more signal that Google uses to determine where and how…

Product Listing Ads: Best Practices To Maximize ROI

Products Listing Ads (PLA) is a Google-owned pay-per-click advertising (PPC) platform in which advertisers pay for each click/visit to their product ads. It differs from the Mountain View company’s traditional Adwords platform in a few different ways, one of which is the content in the ad. Unlike Adwords, PLA ads contain images but do not contain ad text. Product Listing Ads are also displayed on Google Shopping, whereas Adwords ads are displayed strictly on Google Search and Google Content Network. Follow Google’s Policies If you’re going to advertise on Product Listing Ads, you must follow Google’s rules. Failure to do…

Google My Business: Powerful New Marketing Tools For Small Businesses

Google launched a powerful set of new online marketing tools earlier this month for small businesses called Google My Business. If you’re a small business owner, you should take advantage of these free-to-use tools to attract more customers, and subsequently, more sales. For a closer look at Google My Business along with similar programs offered by the Big G, keep reading. Google My Business combines both old and new tools alike to help small business owners create and manage their online presence. The Mountain View company officially released the tool set on June 24, publishing the following message on its…

How To Stop Comment Spam In Its Tracks

Allowing visitors to submit comments on your website encourages stronger engagement while creating fresh new content in the process. Search engines will notice this content and take it into account when ranking your site, potentially boosting your site’s ranking in the search engine results page (SERPS). But there’s a dark side to enabling visitor commenting: the potential for spam. If you’ve ever owned or managed a website with commenting enabled, you’re probably well aware of just how much spam they attract. It seems like spammers are able to target new sites before they are even indexed into the search engines,…

Improve Your Adwords Campaign With Ad Extensions

Google Adwords is arguably the single most powerful marketing platform on the planet. With the ability to reach an estimated 80% of internet users in the U.S. and tons of targeting options (state, town, zip code and even neighborhood), it’s an effective way to market your products or services across the world. Businesses of all shapes and sizes advertise on Adwords, spending an estimated $50 billion in 2013. But one of the problems Adwords advertisers face is differentiating themselves from their competitors. When half a dozen similar ads are displayed, you have to think outside of the box to capture…