Business News Blogs are Different than Press Releases

When trying to create new content for customers, many company bloggers turn towards company news. It’s a good choice. Company news is unique to the company. It’s content that no one else has available elsewhere. Interested customers may also want to see what the company is doing to see if the company is a good fit for their needs. There is nothing wrong with having company news in your business blog, unless you copy and paste press releases. What’s wrong with press releases in a business news blog? Press releases are for reporters, not your customers. The whole point of…

How Online Retailers Can Strengthen Customer Relationships

Strong customer relations are the backbone of any successful business. When customers are happy, they are more likely to come back for future purchase, share their experiences with friends and family members, and post positive reviews on websites like Yelp.com and Google Places.  So, why should business owners focus on creating long-term relationships with their customers? According to a Forbes article, it costs five times as much to acquire a new customer than to retain an existing one. If you spend an average of $100 in marketing and other expenses for each new customer acquisition, you could spend $20 instead…

The Power of Storytelling In Marketing

Storytelling as a marketing tool isn’t a new concept by any means. Companies have been using this technique for decades to sway consumers to purchase their products and services, but the advent of social media has paved the way for greater potential with storytelling. Brands can now push stories to thousands or even millions of people with the click of a button. Before we go into modern-day storytelling in marketing campaigns, let’s take a few steps back in time, waaaay back. Humans have been telling stories since the beginning of mankind. From the Locklove, NV cave drawings depicting Native American…

Best Review Websites For Local Businesses

Last week, we talked about the importance of online reputation management and how business owners can monitor what’s being said about them. By monitoring what past customers and clients say, business owners can make the necessary changes to improve their areas of weakness. Now, we’re going to expand on this topic by revealing some of the leading review websites for local businesses. By engaging on the web’s top review websites, you can ensure the information it contains about your business is accurate, up to date, and optimized for higher search engine rankings. Customers may leave a review about your business…

A Crash Course In Online Reputation Management

Business owners can only turn a blind eye to their online reputation for so long. Eventually, they must step in to monitor and optimize their reputation; otherwise, they leave themselves vulnerable to phony negative reviews, domain squatting, copyright infringement, negative SEO attacks by competitors, and a slew of other problems. Reputation is basically the collective feeling, opinion and/or disposition the general public has towards a business. A decade ago, a business’s reputation was defined nearly entirely from word of mouth. When a customer had a positive experience with a particular company, they would encourage friends and family members to visit…

How To Create Killer Content That Attracts More Links

It’s no secret that backlinks play a direct role in a website’s search engine rankings. Even with all of the Panda, Penguin and Hummingbird updates Google’s made to their algorithm, backlinks remain a fundamental metric in determining how, and where, a website should rank. But how exactly do you encourage other webmasters to link back to your site? The Importance of Backlinks A 2013 study performed by SearchMetrics.com found the number of backlinks to be the third most influential factor in a website’s Google ranking. The only factors which held greater weight were Google +1s and Facebook shares. While other…

The Dirty Truth About Duplicate Content

If you run a website or blog, you’ll eventually have to address the topic of duplicate content. It’s no secret that Google and other search engines place a great deal of value on unique, original content. Websites with unique content tend to rank higher; it’s just than simple. To understand the real effect of duplicate content, and how to prevent it, we must take a deeper look at this issue. Duplicate Content: The Scoop Duplicate content can appear in many different ways, the most obvious being webmasters copying content from other websites. There are literally hundreds of different article directions…

The 3 Step Process To Producing Effective Marketing Videos

Are you using videos to market your product or service? If not, you’re missing out on one of the most powerful tools at your disposal. When used correctly, videos can even psychologically control the viewers attention, directing them to take the desired action. This is accomplished through a simple yet incredibly effective 3-step process that I’m about to share with you. The Power of Video Marketing To put the power of video marketing into perspective, a study published at Eloqua.com found that 46% of people say they’d be more more likely to search for a product or service after watching…

New Google Videos Spell Out What Can Get You Into Trouble

It’s often difficult to determine what is considered good link building practices and what will get you into trouble with Google. After all, just the act of trying to go out there and get links is a form of search engine manipulation, isn’t it? There’s a difference between letting a related website know about your website and asking for a link and many of the other practices that some webmasters have undertaken in their efforts to climb the search engine rankings. Additionally, people are often confused by what is good optimization and what is too much optimization on their website…

Social Login and Sharing: Consumers Want Choice

Social Login has become a standard on the web and on mobile devices, with the world’s largest businesses implementing the technology on their web properties so that their users can quickly register and login with their existing social identities, and so that those businesses can gain valuable permission-based data about their users. And while consumers have clearly demonstrated that they want to use their social identities across the web, they also demand the ability to choose from a variety of identity providers when they register and log into sites. The below infographic, which is composed of data from all Gigya…