How To Create High Quality Business Blog Content Efficiently

The Content Marketing Institute reports that increasing the quality of content and the efficiency of posting is a primary factor in driving business blogging success. 85% of B2B content marketers and 77% of B2C marketers cited high quality content as attributing to their success. So we know that this factor is worth focusing time and energy toward, but what are some suggestions for both being high quality and efficient? Commit resources (time and money) to blogging Most businesses only have a small (or one person) marketing team serving the entire organization. 55% of B2B and 49% of B2C content marketing…