Welcome to our Blog

The daily Post

Read our Blog

Doubt the Power of Blogs? This £1M Business Started as a Blog

In 4 years, LDN Muscle has sold £1.2M worth of fitness guides and workouts from its business that started as humble blog. In 2013, the four founders began sharing fitness knowledge online as a blog. Before they knew it, they had a large following. In the same year, they became a business and began selling their main product, The Cutting Guide. In a profile by Forbes, founder Tom Exton explains how the business got started. “It was a by-product of hours, weeks and months of dedication to putting out, what we hoped would be interesting, honest free content.” Over time, the…

Increasing Your Search Engine Ranking with Blogging

Everyone wants to figure out the magic formula to get to the top of search rankings on Google, Bing ad Yahoo. Showing up in the first few website options can increase clicks, visitors to the website, and, eventually, the number of customers purchasing products from the website. Google released a Search Engine Optimization Guide to help website creators and businesses understand how to rank higher in the search results. Although the guide recommends many different options for increasing search rank, one sticks out as particularly important. “Creating compelling and useful content will likely influence your website more than any of…

More Blog Posts = More Traffic and More Leads

As more companies add blog posts to their websites, a question comes up. How many blogs posts are enough? What is the right amount to attract customers to the site? The stats clearly show that some blogging is better than no blogging. A 2017 infographic from Red Website Design highlights that content marketing generates 3x more leads than traditional marketing. Businesses that use content marketing get 6x more conversions than businesses that don’t, it also says. Moving from zero content marketing (which includes blog posts) to anything more will help your business expand leads and conversions. Recent stats from HubSpot…

Facebook Relaunches Online Ad Platform Atlas

The world’s largest social media network has relaunched its Atlas advertising platform last month, focusing on improved tracking, greater cross-device compatibility, and eliminating the reliance on cookies. This move signals a heated battle between Facebook and Google, as the two tech giants aim to capture the $140 billion Internet marketing industry. It’s important to note that Atlas is a separate online advertising platform from Facebook Ads. Facebook Ads, which is accessed through your personal account, serves ads directly on Facebook.com. It offers both a cost-per-impression (CPM) and cost-per-click (CPC) payment model. Atlas serves ads to various third-party properties, such as…

Microsoft Introduces Dynamic Sitelinks For Bings Ads

Microsoft introduced a new “hands-free” form of deep linking for Bing Ads’ advertisers earlier this week. Known as Dynamic Sitelinks, it will automatically create and display deep links within advertisers’ ads. There’s no additional steps required by the advertiser, as Bing’s own algorithm does everything on its own. To learn more about Bing’s Dynamic Sitelinks and what they offer, keep reading. What Are Sitelinks? Sitelinks are essentially annotations with hyperlinks which are automatically placed in Bing Ads. When Microsoft first launched its pay-per-click (PPC) platform back in 2007 (formerly known as AdCenter), ads consisted of just a single link leading…

WordPress vs Drupal vs Joomla: Battle of The CMS

The right content management system (CMS) can make a world of difference in launching and managing a website. Rather than micromanaging each and every little detail, you can focus more on the things that matter, such as content creation and attracting traffic. A CMS isn’t required to build a website, but it will almost certainly prove useful, especially when your site begins to grow. There are literally dozens of different content management systems available, each of which has its own unique advantages and disadvantages. The three most popular platforms, however, are WordPress, Drupal and Joomla. If you’re struggling to decide…

How To Attract More Twitter Followers To Your Account

Twitter is the world’s most popular (and only) 140-characters-or-less social media networking site. Don’t let its character limit fool you into thinking its just some novelty site with no real use for modern-day businesses. On the contrary, Twitter is a powerful tool in which business owners and entrepreneurs can use to create greater brand exposure and attract new customers. Complete Your Bio You can’t expect users to follow your account unless you take the time to actually compete your bio. While Twitter continues to crack down on fake/spam accounts, the site is still riddled with them. Failing to complete your…

The Beginner’s Guide To Starting a Blog

Looking to launch your first blog but don’t know where to start? Blogging is a great way to build a lasting web presence while generating more traffic, and subsequently more sales. But it’s also somewhat confusing, especially for newcomers. If you’re still trying to get your first blog up and running, check out our guide below for a step-by-step walkthrough. Some of the benefits of blogging include the following: Establish yourself as an authoritative figure in your respective niche. Attract more traffic from long-tail keywords Blogs typically have a high percentage of returning visitors. Gain invaluable feedback from your visitors….

Small Business Website Myths and Misconceptions Debunked

Are you one of the millions of small business owners who does not own a website? If so, you aren’t alone. According to a 2012 Small Business Sentiment Survey conducted by Yodle, nearly 1 in 2 (52%) small businesses in the U.S. don’t have a website. “Many small business owners are still not adopting modern technology and marketing approaches,” wrote the third-party research firm. Being that we live in online-oriented age where everyone is connected to the Internet via smartphones, tablet computers, and traditional computers, it begs the question: why are so many small business owners reluctant to take the…

Google Rolls Out Panda 4.1

Google has released yet another update to its algorithm used to rank websites. Known as Panda 4.1, it follows in the same footsteps as previous Panda updates – with a focus on identifying and penalizing websites with thin, irrelevant, low-quality, and/or mostly duplicate content. If a website is deemed to offer little-to-no value to the end user, Google may penalize it by reducing its rankings or even removing it from its search index. To learn more about Panda 4.1 and how to protect your website from becoming its next victim, keep reading. Pierre Far broke the news of Panda 4.1…