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Managing Social Media

Business blogging is a key tool in the repertoire of a modern commercial venture. It, along with social media and other public communications make up the core of your interactions with the public. Therefore, having strategies in place for proper implementation of your social media and blogging content are just as, if not more important than the rest of your public communications. When managing social media, there are several strategies used by businesses to engage the public. First, identify your goals for your social media platform. Having specific and quantitative goals will help you to understand whether your strategies are…

Creating Useful Content

A great way to get people to share and read your posts, is to make sure that they contain valuable information. If you create content that answers genuine questions in an accessible and accurate way, you will never have a hard time convincing people to read. This accomplishes several different things, and embracing this style of writing is one of the best thing you can do for your blog. First, creating useful content is an easy way to boost your SEO. People will frequently search strings such as “how to do x” or “fixing x”. If your title is “how…

Evaluating Content for Public Viewing

Another important thing that any content manager must do is ensure that all published content matches up with the image and standards of the company producing it. Currently, it is in vogue for companies to have social media profiles and other public mouthpieces whereby they often engage in banter, joke with the public, and otherwise attempt to be relatable. This PR tool is a very useful one, but is also often the one which lands companies in trouble. Sometimes a post will go out without much thought, and the post will appear insensitive or otherwise inflammatory. This can create huge…

Using Keywords to Increase your SEO

One of the main goals of a business blog is to help your website to be found more easily by potential customers. Indexing pages which contain keywords which are likely to be searched is a great way to increase the likelihood that your page is found when these keywords are entered into a search engine. So, when looking to have better ranking on popular search engines, the blog is a great place to start. First, brainstorm keywords which are likely to be used by potential customers. This will depend on your business, and what type of clients you usually service….

Responding to Reader Interactions

If you have a business blog that has any success, you are guaranteed to get comments. Whether they are responses on twitter, facebook, or other social media, or if you have a discussion board on your site, readers will give you feedback. They might be encouraging, offering tips or asking for you to cover a topic of interest. These comments are easy to respond to, you can thank them and potentially let them know you will be looking into their idea. However, you will also interact with people who leave much more negative reviews. These readers might be quite negative,…

Contests Online

One powerful marketing tool which benefits from a blog is running contests. If you hold promotions or like to engage your customers with prizes, a blog can be quite a powerful tool for extending your reach and increasing the excitement. Here are a few ways to use your blog to run competitions or contests. The first use of a blog is quite simple. It can be used to advertise. While informative blogs can be great for engaging customers who go searching for specific information, your customers are unlikely to share these posts with their friends unless they happen to know…

Using Your Business Blog to Coordinate Real Life Events

While most business blogging is limited to creating a digital following and influencing people to be more likely to come to you for your services, the scope of your blog can be much larger. One way that you can employ your blog differently is to use it as a marketing tool for real life events. For example, if you frequently hold seminars, or your business involves people walking in for your services, your blog can be used to post updates from past functions, and share the details of future meetings. Whether you are teaching self defense classes, giving tax advice,…

Solve Your Readers Problems

One reason why bloggers commonly focus on explaining common problems to their readers is that the most common search engine strings related to most services are questions asking how to solve certain problems. Users will take to the web wondering how to fix an appliance, how to solve a tax problem, or how to deal with an emotional crisis. If your posts include solutions to problems that your clients frequently have, you will increase your chances of having good SEO for chains which could lead to business. Therefore, creating blog posts which can solve these problems is a hugely important…

Inserting Personality Into Writing

I touched briefly in my last post about the potential importance of inserting personality into ones writing. While not always appropriate, this type of stylistic choice can greatly change the way that your writing is perceived. At the end of the day, the most important thing in your writing is the examination of whether or not it accomplishes your goals. So, if you are looking to engage your readers by creating a connection to you, here are a few tips for inserting your personality into your writing. Tell stories. There are few things which can draw in an audience and…

Serialization as a Tool for Retention

A sometimes overlooked aspect of business blogging is the implementation of strategies specifically designed to increase reader retention. While many publishers and writers talk about marketing and other devices meant to bring in first time readers, or get them to want to share posts within their networks, it can also be very useful to develop a base of consistent readers. In the digital age, this is why many businesses have switched to subscriptions models. Whether it be subscription to a popular video streaming site or simply signing up to see content produced by an entity, every content creator benefits from…