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How to Establish Rapport with your Userbase

When looking to create a business that will last, there are few tools that can have as much power as clients who feel invested and who consider themselves a part of your brand. This “buying in” can take many forms, but one of the most effective ways to do this is through establishing a relationship with them. While you cannot have individual relationships with all of your clients, what you can do is give them a sense of community, and give them the impression that they are a part of something. The first step in establishing this relationship is to…

Balancing Widespread Appeal with Userbase Specific Targeting

When writing a business blog, one area to be considered when designing your posts is the balance between posts which are non specifically appealing to a wide variety of potential viewers, and posts which will target a narrow slice of the population. Wide appeal can help spread your message further, and potentially introduce your brand to a huge number of people. Targeted posts that might only appeal to a specific audience lack the potential to spread, but can have a much greater impact on their targets. Properly understanding these tools will help you to engage people and spread your brand….

Blogging as an Opportunity for Mindfulness

While we often focus on how blogging is an opportunity to expand, market, or grow your company by serving as an interface with the public, an often overlooked feature of creating a blog is that it gives you time for reflection and thought. Taking the time to sit down and write about where you are going gives an amazing opportunity to reflect on some of the most important things to keep in mind while running a business. Taking the time to think about your customers interests and desires, their current opinions of you, and your business image are all things…

Rules for Choosing Blog Topics

When looking to engage the community using a business blog, it is important to do it right. Poorly researched, haphazardly written articles will give only marginal benefit compared to specific, informative, and interesting posts. In the worst case, an article that has received little attention could even reflect poorly on the company as a whole. The internet is a public forum, and being less than cautious about what you put on it could seriously affect perception of your reliability or professionalism. However, aside from basic quality concerns, it is also important to choose topics that will speak to and engage…

Blog Content as Part of Social Media

Another way that blogs can serve as an important tool for community management is through their use as part of social media marketing. Social media is more widespread than ever and utilizing it is a way to reach large numbers of people without paying for advertising space. Having social media accounts and managing them is a good way to draw people down your sales pipeline. However, you need more than to just have a social media account. In order to engage the public, you must create content which is interesting, relevant, and reliable. One of the best things to post…

Blogging as a Tool for Community Engagement

In the Internet Age, there are online communities for everything. Even products with a tiny niche market have communities which will discuss, review, and share them. Because the internet takes away the barrier of distance from social interaction, consumers are able to meet others across the world to discuss products and services they have purchased. This means that now more than ever, it is critical to pay attention to the online communities which foster discussion about your products. One of the best ways to do this is through blogging and forum management. A frequently updated quality blog is an excellent…

Track Customer Feedback through Business Blogs

Although many business blogs may seem to be posting frantically to up their search engine optimization, good blogs open up a dialogue with their customers. The business blog is an informal arena to discuss business topics and industry trends. Customers can have a say in this online medium by commenting on blogs or interacting with it in other ways, like sharing. To understand what customers want, in terms of information at least, businesses can track three metrics of customer feedback. Commenting Many business blogs have the ability for readers to post comments at the bottom of the page. This is…

How To Create High Quality Business Blog Content Efficiently

The Content Marketing Institute reports that increasing the quality of content and the efficiency of posting is a primary factor in driving business blogging success. 85% of B2B content marketers and 77% of B2C marketers cited high quality content as attributing to their success. So we know that this factor is worth focusing time and energy toward, but what are some suggestions for both being high quality and efficient? Commit resources (time and money) to blogging Most businesses only have a small (or one person) marketing team serving the entire organization. 55% of B2B and 49% of B2C content marketing…

Business News Blogs are Different than Press Releases

When trying to create new content for customers, many company bloggers turn towards company news. It’s a good choice. Company news is unique to the company. It’s content that no one else has available elsewhere. Interested customers may also want to see what the company is doing to see if the company is a good fit for their needs. There is nothing wrong with having company news in your business blog, unless you copy and paste press releases. What’s wrong with press releases in a business news blog? Press releases are for reporters, not your customers. The whole point of…

If you Post a Business Blog, Will Customers Visit?

In general, having a business blog is better than not having a business blog. Every blog post increases a company’s chance of building customer appreciation by providing informational value. However, all company blogs are not created equal. Companies that claim that their content marketing through blogging is very or extremely successful apply different strategies than companies that have marginal or minimal success. The Content Marketing Institute compared these blogs and their strategies in both a business-to-business, B2B, research report and a business-to-consumer, B2C, research report. Let’s explore their recommendations. Include Blogging in Your Marketing Plan High performing content marketers did…