Doubt the Power of Blogs? This £1M Business Started as a Blog

In 4 years, LDN Muscle has sold £1.2M worth of fitness guides and workouts from its business that started as humble blog. In 2013, the four founders began sharing fitness knowledge online as a blog. Before they knew it, they had a large following. In the same year, they became a business and began selling their main product, The Cutting Guide. In a profile by Forbes, founder Tom Exton explains how the business got started. “It was a by-product of hours, weeks and months of dedication to putting out, what we hoped would be interesting, honest free content.” Over time, the…

Increasing Your Search Engine Ranking with Blogging

Everyone wants to figure out the magic formula to get to the top of search rankings on Google, Bing ad Yahoo. Showing up in the first few website options can increase clicks, visitors to the website, and, eventually, the number of customers purchasing products from the website. Google released a Search Engine Optimization Guide to help website creators and businesses understand how to rank higher in the search results. Although the guide recommends many different options for increasing search rank, one sticks out as particularly important. “Creating compelling and useful content will likely influence your website more than any of…

More Blog Posts = More Traffic and More Leads

As more companies add blog posts to their websites, a question comes up. How many blogs posts are enough? What is the right amount to attract customers to the site? The stats clearly show that some blogging is better than no blogging. A 2017 infographic from Red Website Design highlights that content marketing generates 3x more leads than traditional marketing. Businesses that use content marketing get 6x more conversions than businesses that don’t, it also says. Moving from zero content marketing (which includes blog posts) to anything more will help your business expand leads and conversions. Recent stats from HubSpot…

Social Login and Sharing: Consumers Want Choice

Social Login has become a standard on the web and on mobile devices, with the world’s largest businesses implementing the technology on their web properties so that their users can quickly register and login with their existing social identities, and so that those businesses can gain valuable permission-based data about their users. And while consumers have clearly demonstrated that they want to use their social identities across the web, they also demand the ability to choose from a variety of identity providers when they register and log into sites. The below infographic, which is composed of data from all Gigya…

Penguin 2.0: What It Means For Your Business

Just when you thought you could breathe a sigh of relief, Google launched the next major update to its search engine and ranking algorithms. The previous Panda and Penguin updates caused panic among bloggers, content writers and businesses and this new update is no different. The new set of updates is aptly named Penguin 2.0 – meaning that it continues to improve on the work that the original Penguin algorithm update had started. Google has always maintained that it wants to improve the overall quality of content on the Internet and that it wants to provide people with the best…

Lessons About Social Media – from Micheal Jordan

Michael Jordan, also known as “Air Jordan”, is a living legend. He was named the ‘greatest North American athlete of the 20th century’ by the ESPN. In fact, he still holds the NBA record for the highest regular season score with 30.12 points on average. His astounding NBA performance (five regular-season MVPs and three All-Star MVPs) and hot endorsement deals make Michael Jordan appear to be a super human. Yet, here are some of the things most people don’t know about Michael: He didn’t make it into the sophomore High School basketball team due to his size. Went through an…

How Transparency is Becoming the New Currency in Business

The internet has ushered in a new era of transparency, and if you’re not open, the simple truth is you’re becoming increasingly irrelevant. The lines between the online and offline worlds have blurred over the last decade. People have easy access to information about any topic – or person – immediately, and it’s fundamentally altered how we think. Attention spans have shrunken, and everyone now expects to be able to access the information they want immediately. This includes information about you and your business. If your audience can’t get that information, they’re going to grow frustrated, and it’ll cost you money….

How Website Design and Internet Marketing Can Make or Break Your Business

Do you have a website with conversion rates that leave a lot to be desired? Or is your beautifully designed site simply not attracting visitors in the first place? A comprehensive internet marketing strategy is easy to achieve, and can solve both of these issues quickly. Whether your company operates solely online, makes use of e-commerce, or takes advantage of the opportunities to advertise on a global scale, the power of the internet can no longer be ignored. A good online strategy involves far more than simply getting a site up and running, however. Even if you’re offering a great…

Why Your SEO Silver Bullet Will Fail

Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change. Who got hit the worst? What were the similarities? The differences? How is this update related to the equinox? The Earth’s alignment with Venus and Mars is a very serious and pressing matter for all SEO professionals to consider. Please excuse my attempt at humor. We can’t help but get worked up over these changes. They are like new seasons for a sport, giving us something to count the passage of time and the maturation of our industry. Taking a…

How To Commit Brand Suicide

A graphic designer spoke to me last week. His graphic design firm — let’s call it XYZ Design — was numero uno in designing labels for a large wine company. Let’s call that ABC Wines. Now ABC wines had some really super wines. They loved the incomparable graphic design of XYZ design, and continued to use them for several of their major brands. This one client alone generated tons of work and income for XYZ design right through the year. Then It Happened… ABC Wines sold out to another wine company. This new wine company had its own in-house graphic designers. That…