Contests Online

One powerful marketing tool which benefits from a blog is running contests. If you hold promotions or like to engage your customers with prizes, a blog can be quite a powerful tool for extending your reach and increasing the excitement. Here are a few ways to use your blog to run competitions or contests. The first use of a blog is quite simple. It can be used to advertise. While informative blogs can be great for engaging customers who go searching for specific information, your customers are unlikely to share these posts with their friends unless they happen to know…

Using Your Business Blog to Coordinate Real Life Events

While most business blogging is limited to creating a digital following and influencing people to be more likely to come to you for your services, the scope of your blog can be much larger. One way that you can employ your blog differently is to use it as a marketing tool for real life events. For example, if you frequently hold seminars, or your business involves people walking in for your services, your blog can be used to post updates from past functions, and share the details of future meetings. Whether you are teaching self defense classes, giving tax advice,…

Solve Your Readers Problems

One reason why bloggers commonly focus on explaining common problems to their readers is that the most common search engine strings related to most services are questions asking how to solve certain problems. Users will take to the web wondering how to fix an appliance, how to solve a tax problem, or how to deal with an emotional crisis. If your posts include solutions to problems that your clients frequently have, you will increase your chances of having good SEO for chains which could lead to business. Therefore, creating blog posts which can solve these problems is a hugely important…

Inserting Personality Into Writing

I touched briefly in my last post about the potential importance of inserting personality into ones writing. While not always appropriate, this type of stylistic choice can greatly change the way that your writing is perceived. At the end of the day, the most important thing in your writing is the examination of whether or not it accomplishes your goals. So, if you are looking to engage your readers by creating a connection to you, here are a few tips for inserting your personality into your writing. Tell stories. There are few things which can draw in an audience and…

Serialization as a Tool for Retention

A sometimes overlooked aspect of business blogging is the implementation of strategies specifically designed to increase reader retention. While many publishers and writers talk about marketing and other devices meant to bring in first time readers, or get them to want to share posts within their networks, it can also be very useful to develop a base of consistent readers. In the digital age, this is why many businesses have switched to subscriptions models. Whether it be subscription to a popular video streaming site or simply signing up to see content produced by an entity, every content creator benefits from…

Optimizing your Blogging SEO

As blogging is often seen as a tool to improve your SEO, doing it correctly is critical. If you do not understand how to customize your blog content and writing to improve your SEO, then you are leaving potential improvements un done. Therefore, ill give you a few tips to help ensure that you get the most out of your blogging. Link your own pages. Creating links in your blog post to other pages onyour website helps to create a connected web of pages. This means that there will be more connectedness between your topics. This increase In pathways to…

Improving Your Writing

One common problem I see with business leaders who look to start a blog is that often the skills used when writing are very different from the skills they use to be successful. Many people have gone years without having to write extensively, and it shows when they attempt to pick back up the metaphorical pen. However, there are things that you can do to help yourself remember or learn the skills necessary to write effectively. First, your writing should sound natural and flow clearly. This is often a difficult task for one out of practiced. The way that a…

Consistency in Business Blogging

One of the most important things to remember when writing a business blog, is that readers will only stay if you are consistent. And there are two parts to consistency, each of them equally critical when it comes to obtaining and retaining viewers. The blog gains much of its effectiveness from being viewed, so this clearly should be a priority. You can increase your SEO without views, but it is difficult to spread your ideas and branding without them. The first part of consistency is ensuring that you produce content regularly. It does not have to be every day, but…

Making your First Blog Post

When looking to have a business blog, there are only two steps. Get started, and don’t stop. However, like many things, this simple description belies the struggle that an inexperienced writer might go through. So, in this post I will give you 5 simple steps to making your first blog post. Know your audience. This means a brainstorming session. Sit down, and think about what they would like to know about. A blog post should be about topics which your audience are interested in. Great topics include common questions, or insight about your field which is relevant to your customers….

Becoming an Authority

Becoming an authority on a topic is a complicated venture that will vary greatly based on your field. Becoming recognized as an authority in interior design is a hugely different task than becoming recognized in microchip innovation. If you want to become a successful leader in your field though, a blog is a hugely useful tool for gaining respect and following. No matter your field, becoming an authority is a matter of gaining a following. Your goal should always be gaining recognition, although the ideal givers of this recognition will vary. If you are part of a field which relies…