Making your First Blog Post

When looking to have a business blog, there are only two steps. Get started, and don’t stop. However, like many things, this simple description belies the struggle that an inexperienced writer might go through. So, in this post I will give you 5 simple steps to making your first blog post. Know your audience. This means a brainstorming session. Sit down, and think about what they would like to know about. A blog post should be about topics which your audience are interested in. Great topics include common questions, or insight about your field which is relevant to your customers….

Becoming an Authority

Becoming an authority on a topic is a complicated venture that will vary greatly based on your field. Becoming recognized as an authority in interior design is a hugely different task than becoming recognized in microchip innovation. If you want to become a successful leader in your field though, a blog is a hugely useful tool for gaining respect and following. No matter your field, becoming an authority is a matter of gaining a following. Your goal should always be gaining recognition, although the ideal givers of this recognition will vary. If you are part of a field which relies…

Choosing A Writer

When creating a business blog, the one who will be writing and updating the blog will need to be chosen carefully in order to ensure the success of the blog. For example, you absolutely must examine their responsibilities, and choose wisely. Depending on your current workload, it can be wise to handle the blog yourself. This is a good idea if you are fairly skilled in media and advertising. Additionally, it can be a time to take a break from your normal responsibilities and gather your thoughts. This can be a valuable opportunity for you to sit back and work…

Choosing a Photo for a Business Blog Post

When someone is tasked with writing a blog post, they often begin by focusing only on the text, and potentially forgetting about adding photos. If photos are added, it might be as an afterthought, just tacking on a hastily downloaded stock image to check a box. However, it doesn’t take a rocket scientist to figure out that this might not be the best strategy for long term success. One of the most important features in a well written blog post is intentionality. Indeed, this is a critical feature in nearly every endeavor. Everything that you do should have a purpose,…

Crowdsourcing your Innovation

One of the best reasons to maintain an online presence is that you can use is at a tool to fuel your own creativity and gather community feedback on your path. Blogging is tool to bring the community to you, and you to them. Do not underestimate the amount of two-way communication that can happen while blogging.   Here are 4 ways to use your blog to gain feedback, and how you can use this as inspiration to aid in your progression. Use your blog directly to conduct market research. As the people on your blog are likely to be part…

Cultivating an Online Presence

Creating an online presence is not a passive task. You cannot simply schedule a year’s worth of blog posts, ignore your blog and social media, and come back to a devoted following. In order to successfully create a presence with clout, it will require some planning. Here are a few things to keep in mind when looking to create a lasting online presence. Pay attention to the reception that your posts are getting. Look at your page views, your shares, and comments made on your site. Once you look at how your posts are doing, make plans to change their…

Market Research

Another way that blogging can help to drive your brands success is by cultivating an online platform such as a blog where you can interact with your customers, both indirectly and directly. This platform allows you to test the waters about potential directions for your brand, and also lets you see which ideas take off. You often hear about bands with an incredibly popular single song, but who don’t see much success from their other work. Sometimes these singers view this negatively, feeling that their other work is underappreciated. As a business owner, it is your job to completely avoid…

Blogging as a Leader

Another great reason to create a high-quality blog is that this will establish you as a leader and an expert in your field. When you write articles that are interesting and useful, this creates a situation where those with needs will come to you for advice. If you consistently give good advice, you can develop trust and cultivate feelings of goodwill. Additionally, if you apply a high standard of excellence to your blog and the business practices described, you can control and benefit from the expectations surrounding your entire field. Giving good advice is key. If you write poorly researched…

SEO and Targeted Specificity

Every businessperson with an online presence understands the importance of having a well optimized website. When articles, descriptions, and information are added to the site, it is critical that they be optimized for ranking on the popular search engines. Looking to ensure that your website shows up when your keywords are searched is best done by taking both the website as a whole, and all of its components and looking at them individually. When looking to increase your SEO rankings, start by looking to understand your audience. And your audience is not necessarily the whole cohort of people who you…

Why Content is Not King

Writing a business blog is an important thing to do for every business. But if you lack experience, you may be surprised to learn that the content of the blog is secondary. While having good content can certainly help your business to flourish, the main benefit of a business blog is that it gives you something to market. Business blogs allow you to have content presence on social media, help with SEO, and give you the ability to reach out to your customers. Social media is one of the most important parts of the modern world. More and more people…